From solemn robes to casual blouses, from gorgeous accessories to exquisite patterns, each has its own unique charm. No matter when and where you are, Hanfu allows people to experience a calm and contented elegance. As the temperature gradually warms up, many Hanfu enthusiasts with classic looks and fluttering clothes appear in many parks and teahouses in our city. They dress up carefully, chat and relax, pour tea and drink together, or take photos to check in. , enjoy the good times of spring.
As one of my country's national quintessences, Hanfu carries outstanding craftsmanship and aesthetics such as dyeing, weaving, and embroidery. At the same time, with the rise of national trends and styles in recent years, Hanfu is no longer just for women, it is attracting everyone.
According to the "2024-2025 China Hanfu Industry Status and Consumer Behavior Research Report" released by iiMedia Research, the scale of China's Hanfu market continues to rise and expand, reaching 14.47 billion yuan in 2023. In 2027, China's Hanfu market The scale is expected to reach 24.18 billion yuan.
Ms. Chen, the person in charge of Zibo Nianxi Hanfu Cultural Center, told reporters that the capital turnover of her experience center last year alone reached about 400,000, and there are about 10 stores specializing in Hanfu rentals in the city. At present, the Hanfu industry is still a blue ocean in our city.
As a traditional costume, Hanfu is now very popular. The main reason is the inheritance of culture by contemporary people. "Our country's culture is extensive and profound, and every era has its own characteristics. The same goes for Hanfu, which attracts different people. Before, most of the audience for Hanfu were young women. Now, not only the elderly and the elderly come to the store to experience Hanfu. Children and men are also important players,” said Ms. Chen.
Xiaojia, 23 years old, is a Hanfu enthusiast. This "post-2000" boy gradually became obsessed with Hanfu due to the strong "facilitation" of his college roommate. "When I wear Hanfu, I feel like an ancient knight. When I see many like-minded friends wearing Hanfu together, walking among the classical pavilions or hanging out together, it feels like I have traveled through time and space. I also I am very willing to wear Hanfu to take pictures. This not only freezes my youth, but also feels that as a young person, I should not lose this cultural heritage." Xiaojia said.
Jia Xizeng, a professor at the Academy of Fine Arts of Tsinghua University, said in an interview with the media that in today's extremely rich material civilization, the inheritance and promotion of Chinese traditional clothing culture can not only further enhance national cohesion and self-esteem, but also enhance the Chinese people's sense of cultural belonging and identity. It is also conducive to transforming ancient Chinese clothing civilization into precious spiritual and material wealth so that it can serve today's people.
