In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning.
First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics.
Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc., there are a lot of information about Hanfu wear and makeup matching. The sharing and exchange of content such as this further promoted the female group’s love and participation in Hanfu. However, in comparison, men are less active on social media and pay less attention to topics in fashion, beauty and other fields.To a certain extent, it limits the popularity and promotion of Hanfu culture among male groups.
Furthermore, the influence of social role cognition and traditional cultural education cannot be ignored. For a long time, Hanfu has been more associated with images of ancient literati, nobles, and nobles in the minds of many people. Such stereotypes may make some men think that Hanfu is far away from their lives, or worry that wearing Hanfu will be misunderstood. Too "vintage" or "exotic". Women, on the other hand, tend to have a broader and more inclusive space when it comes to clothing choices, and are more likely to accept and try new fashion elements.
In addition, there is also a certain gender bias in the construction and development process of the Hanfu community. For example, the Hanfu designs for female consumers currently on the market are more diversified and available in more complete sizes; at the same time, in the planning of Hanfu activities, more consideration is given to the interests of female users, such as classical dance, poetry and song, and other activities. All these have invisibly created an atmosphere of activities in which women are the main body.
To sum up, the reasons why female participants dominate Hanfu activities are complex and diverse, involving aesthetic tendencies, social environment, cultural and educational background, as well as market supply and the shaping of community atmosphere. Faced with this situation, we need to think about how to break gender barriers and attract more men to participate in Hanfu culture by enriching the forms of Hanfu activities, broadening the field of Hanfu design, and adjusting market strategies to achieve a balanced development of gender ratios.
**First couplet: A passionate woman in elegant Han clothes asks the man why he is not competing? **
This article is only a preliminary discussion and does not describe all the reasons. We hope to trigger more discussions and reflections, jointly promote the prosperity and development of Hanfu culture, and allow more people to experience the charm of this Chinese treasure.
