Behind him was the gorgeous "little lotus" in bloom. Wang Youyou, a post-90s girl wearing a horse-faced skirt, walked onto the red carpet under the glittering stars.
Wang Youyou
On March 20, Taobao Fashion New Power Week held the first "Celebrity Night" fashion ceremony. More than a hundred Taobao celebrities attended in costumes and staged a red carpet show. At the scene, celebrities dressed in "new national fashion" appeared, with buttons, embroidery, beading, placket, ink blending, jacquard fabrics and other elements. Many people felt the timeless charm of traditional clothing for the first time. . It is reported that this "Celebrity Night" attracted nearly 3 million people to watch online. Netizens from all over the country lamented, "New Chinese style outfits have once again become popular" and "Falling in love with new Chinese style again and again."
"Bringing new Chinese style life to the world." Made a zipper on the back of the cheongsam, turned the original functional buckles into decorations, and made the wide cuffs of traditional clothing smaller... In order to promote "Chinese style dressing" into daily life, new Chinese celebrity Wang Youyou and his Taobao store Yingci "break first and then build up", bringing a "new look" surprise to traditional clothing. In Wang Youyou's view, the explosion of "New Chinese Style" has silently nourished the public's aesthetic taste.
The newly emerging national style and trend has been one of the most popular trends in the clothing industry in the past two years. Take horse-faced skirts as an example. On Tmall Double 11 in 2023, Taobao sold more than 730,000 horse-faced skirts, which can fill 105 football fields. Horse-faced skirts were also selected as one of the "Top Ten Products of the Year on Taobao in 2023".
Live 12 Flower Goddess Chinese Style Catwalk
It is reported that at the "Celebrity Night", which brought together the most influential people and brands in the domestic fashion apparel industry, Taobao presented the most valuable series of annual awards in the apparel industry, including Influential Celebrity of the Year, New Celebrity of the Year, etc. It is worth mentioning that for the emerging track of Chinese style, Taobao also specially awarded the annual Chinese style celebrity award, and the "Celebrity Night" arranged a wonderful 12-flower god Chinese style catwalk.
At the event, Taobao also contacted 6MCN organizations completed the signing of the "T1000 New Popularity Plan". T1000 is a support plan launched by Taobao Clothing in March this year to help celebrities who enter Taobao outside the site accelerate their growth.
Taobao New Power Week, which started in 2015, continues to explore new trends, new styles, and new merchants. It is a window for consumers to seize new trends every year, and it is also a cost-effective moment for consumers to buy spring clothes. This year’s New Power Week will last from March 18 to March 24. More than 1 million spring clothes will be launched simultaneously, and the Taobao clothing platform will also launch new co-branded Chinese clothes.
"Spring and Scenery" Series
It is reported that during this New Power Week, the joint spring costume series "Chun He Jingming" jointly launched by Nanjing Museum and Taobao Clothing will be launched. This joint series is inspired by cultural relics such as the Qianlong hibiscus, stone, flat ear cover stove (small powder stove) collected by the Nanjing Museum, and invited many Taobao original Hanfu stores such as Chuandai, Yuanshan Qiao, and Anytime to create the design together. Some netizens said that such trendy and fashionable models not only retain the elegance of traditional aesthetics but also increase the convenience of modern fashion, and can also make it easier for the public to accept it and move it into daily life.
