On the afternoon of March 30, the second Hua Chao Festival and Hanfu Culture Week event in Weifang City (Kuiwen), "Flowers and Kuiwen is better in Weifang", was launched. Nearly a thousand Hanfu enthusiasts and citizens took to the streets wearing Hanfu makeup. Enter the business district and experience this traditional cultural festival. The Flower Festival has gradually become a major spring event in Weifang. It is also a vivid practice of inheriting and carrying forward excellent traditional culture, promoting the diversified integrated development of "culture +", and cultivating new forms of cultural tourism consumption.
At the launch ceremony, the "Twelve Flower Gods" and the "Little Flower God" came to spring in Hanfu. The "New National Fashion Fashion·Better in Weifang" national fashion crown costume show made a stunning appearance. Guzheng played and the "Qi Lang" band There were splendid performing arts activities such as national music symphony and Hanfu dance, and the Hua Chao Festival, which has been passed down for thousands of years, was performed in a form that was more popular with the masses.
The event invited Wang Ping, a "post-90s" national fashion designer from Weifang who has participated in CCTV programs many times, to bring a wonderful national fashion costume show. This visual feast of oriental beauty, tradition and modernity stunned the audience. audience. In addition, Wang Ping brought exquisite tiaras and costumes to an exhibition in Kuiwen Pavilion. The national trend headdress, which seemed to be worth tens of millions, was actually made by the designer using materials such as waste plastic barrels, foam boards, garlic peels, and corn husks. , attracting many citizens to come and watch. This event established a platform for artistic exchange, inheritance, innovation and dissemination, and provided citizens withThe close-range interactive artistic experience and learning opportunities of national trend culture allow more young people to be exposed to the novel and unique beauty of national trend.
At the Huachao Cultural and Creative Market, Li Song, a national intangible cultural heritage master of arts and crafts, was showing the public the dragon-headed centipede kite rolled by himself in front of the stall. "The dragon-headed centipede kite is a representative work of Weifang kites. The successfully flown The dragon-head centipede kite gives people a sense of grandeur." Due to venue restrictions, Li Song only brought his own hand-rolled dragon-head centipede kite dragon head. The dragon-head centipede kite rolled by Li Song himself is colorful and brings a warm and cheerful visual enjoyment to the citizens. Not only that, the eyes, tongue and beard of the dragon head can all swing with the wind, making the dragon-head centipede kite even more vivid. , but still retains the vigor and majesty of the dragon. In addition, the on-site color-coded seals dedicated to the Weifang (Kuiwen) Flower Festival, kites and wind chimes, kite refrigerator magnets and other cultural and creative products carrying Weifang's unique cultural connotations were also loved by citizens. Many citizens were busy taking photos and recording videos with their mobile phones, and some couldn't wait to buy their favorite cultural and creative products. Visiting the Huachao Cultural and Creative Market brings a traditional and unique "ceremonial sense" to the citizens who come to visit.
During the Hanfu Culture Week, more than 100 brands in the Taihua Business District innovatively launched a series of interactive experience activities with Hanfu check-ins such as "Flowers, Food, Drinks, Flowers, Clothes and Decorations", making Hanfu become the consciousness of citizens and allowing Hanfu to "be put on the shelf" and move towards " "Daily Life" helps the return of traditional cultural festivals and promotes the inheritance, innovation and development of traditional culture.
In recent years, Kuiwen District, based on the location advantages and cultural characteristics of the central city, has explored the integrated development model of "culture + tourism + business", deeply explored the historical and cultural heritage, activated the new vitality of traditional culture, and worked together to create a new benchmark for cultural "two innovations". The cultural, business and tourism consumption season, youth talent cultural festival, intangible cultural heritage market, city theme concerts and other activities will continue to be held in the business district park to build a new cultural and tourism consumption scene and create a model for the integrated development of "culture, business and tourism" in the central city of Weifang. In the next step, Kuiwen District will focus on the goal of building a "culturally strong district", actively cultivate and strengthen new business forms that integrate cultural and tourism businesses, and empower the economic prosperity and development of the business district with the precision, diversification, personalization, and specialization of public cultural service supply. To promote "Better Weifang""Construction injects new vitality into cultural tourism.
