Bullwhipper News on February 23: During the Spring Festival, a trend of Chinese-style clothing became popular. Young people wearing Hanfu, Tang suit and other national costumes took to the streets one after another, becoming a beautiful sight.
Whether it is a bustling commercial district or an antique scenic spot, young people wearing Chinese costumes such as Hanfu and Tang suit have become the center of attention. Dressed in gorgeous costumes, they strolled in the streets or took photos, using practical actions to demonstrate their love and inheritance of traditional culture.
Some netizens commented: "This year it is popular to wear Hanfu to celebrate the New Year. Many of my friends bought a Hanfu online. We went shopping together to take photos. It was very interesting."
According to data from Vipshop, a sales e-commerce company, in the month before and after the Spring Festival, sales of clothing with a new Chinese style have achieved significant growth compared to January last year. Among them, the sales volume of new Chinese-style women's clothing has nearly doubled, becoming one of the best-selling categories during the Spring Festival.
Among them, the horse-faced skirt has become the representative of the "New Year jersey" with its unique charm and classical charm. At Vipshop, the horse-faced skirts of major Hanfu brands were purchased by young people and became popular items, with sales increasing severalfold. On Douyin, multiple horse-faced skirt-related topics have been viewed more than 100 million times, among which #马面skirt has been viewed 18.53 billion times
Recently, sales of horse-faced skirts in Caoxian County, Shandong Province have soaredSoaring, sales of horse-faced skirts this year have exceeded 300 million yuan, a large number of merchants are full of orders, and factories are working overtime overnight. Some merchants said: "Offline sales have increased dozens of times, and the average daily sales of a single online live broadcast account Reaching 200,000 yuan."
With the gradual warming of national style culture, traditional clothing such as Hanfu and Tang suit have become popular choices during the Spring Festival. These traditional costumes not only have unique charm, but also carry profound cultural heritage, becoming a new way for young people to express their personality and pursue fashion.
In modern society, more and more young people are beginning to pay attention to traditional culture and integrate it into their lives. By wearing Chinese-style clothing, they demonstrate their love and inheritance of traditional culture and promote the development of the Chinese-style clothing industry.
According to the "2024 Vipshop Apparel Industry Spring and Summer Trends White Paper", new Chinese-style dressing will become one of the most important trends in this spring and summer. This means that the craze for Chinese-style clothing will continue to heat up and become an important force in the fashion industry in the future.
In the final analysis, the popularity of national-style clothing during the Spring Festival not only demonstrates the charm of traditional culture, but also reflects the cultural confidence of young consumers. As more and more young people embrace traditional culture and take to the streets wearing Hanfu, injecting new vitality into national costumes, a renaissance of Chinese traditional culture is taking place vigorously.
