Domestic Hanfu brands are experiencing a comprehensive boom

Domestic Hanfu brands are experiencing a comprehensive boom

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation.

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For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing.

Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times.

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The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation Z." This not only means the rise of domestic clothing brands, but also shows that young people are increasingly recognizing Chinese traditional culture.

Not only clothing, but also young people’s attitude towards mobile phones has changed. This year's 618, China's smartphone sales accounted for the highest proportion, followed by Honor, vivo, OPPO, Xiaomi, Apple, Huawei and realme. ThatAmong them, after the split, Honor accounted for 19.1% of the share, a year-on-year increase of 148%, and won the first place.

Abroad, domestic mobile phones are also making rapid progress. Apple and Samsung have successively announced that they will ban the sale of mobile phones to Russia and stop services, which just gives domestic mobile phones an opportunity to exert their strength.

In April, Samsung and Apple accounted for 36% of Russia's share. But by June, the share of domestic mobile phones such as Xiaomi, Honor, and Realme in Russia has increased to more than 60%, and as time goes by, domestic mobile phones will completely occupy the Russian market.

In terms of automobiles, China has become the world's largest market for new energy vehicles, and major Chinese car companies have risen rapidly.

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New energy car companies such as BYD, Weilai, and Ideal have recently announced their sales figures for June, and each report is more luxurious than the last. Ideal delivered 13,000 vehicles in June, NIO delivered 12,900 vehicles, and BYD's single-month sales exceeded 130,000 vehicles after exceeding 100,000 vehicles, setting a new record high again.

According to a survey by Japanese media, Chinese companies' global share in 15 products, including mobile phones, smart hardware, and home appliances, has exceeded 30%. Among them, 13 fields such as LCD panels and batteries rank first in the world.

From clothing and mobile phones to home appliances and automobiles, China's manufacturing today is getting rid of its previous label of "low quality and cheap" and is being upgraded to China's smart manufacturing, becoming another business card of China to the outside world.