The Truth Behind the Popularity of Hanfu in Cao County

The Truth Behind the Popularity of Hanfu in Cao County


The Truth Behind the Popularity of Hanfu in Cao County - Image 1

The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei

"The supply of horse-faced skirts in Caoxian County exceeds the demand" "College students return to Caoxian County to sell Hanfu" "Caoxian Hanfu goes global"... For some time, Caoxian Hanfu has continued to attract attention.

The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout.

Open the door to e-commerce

Enter Daji Town in Cao County. There are few vacant front-end houses on both sides of the road. There are shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. Densely packed and stretching for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units.

"Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago, villagers brought produced studio clothes, performance clothes, etc. Although there were certain sales, the market share was not high. Until the door of e-commerce was inadvertently opened, the clothing industry rose rapidly," said Sun Xueping, secretary of the Party branch of Sunzhuang Village in Daji Town.

On rural walls, slogans such as "Open an online store and sell it all over the world, and make e-commerce clothing rich for thousands of families" have replaced the old slogans of "Don't love your hometown for three points, go out to work and make a lot of money" and "One person goes out to work, The whole family gets rid of poverty and becomes rich." Under the influence of e-commerce, clothing sales in Caoxian County have undergone turning changes. Not only has it built a complete industrial chain for clothing processing, it has also rapidly occupied 40% of the domestic Hanfu market in recent years. According to statistics, the total sales of Hanfu in Caoxian County will exceed 10 billion yuan in 2023. Since this year, the online sales of Hanfu have reached 1.98 billion yuan, a year-on-year increase of 90.8%.

Attracting returnees to start businesses

“If we say that the concentration of industries in towns has given Caoxian Hanfu its advantages of low cost and fast shipment; the return of young people has quickly strengthened sales, design, operations, etc. links to promote branding and quality development." At the Youai Joint Entrepreneurship Base, Li Zilei, the base manager who returned from studying abroad, said that here,There are more than 300 anchors, operators and other personnel involved in the joint venture. It has exhibitions, logistics, design centers and nearly a hundred live broadcast rooms. It has also introduced the Kaos intelligent manufacturing Hanfu production line to promote the high-quality development of the Hanfu industry with data and technology.

Huang Xiaoyan, born in 1985, has worked hard in the south for more than ten years, and now she is the manager of Caoxian Travel Datang Hanfu Yuncang. "Although I work in a township, I am close to the market and the pace is very fast. There is an endless stream of customers every day." She introduced while walking in the exhibition hall that the company's independently designed Hanfu covers Tang, Song, Ming, Qing and other categories, and is based on people's daily attire. Features are improved. Here, not only can you customize clothes personally, but you can also use AI live broadcast to improve the online consumption experience.

More and more highly educated talents consider returning home to start a business and find employment as their first choice. At present, there are three highly educated talents engaged in e-commerce in Cao County, including three doctors, nearly one hundred masters, and nearly ten thousand college students. In recent years, Cao County has attracted a total of 50,000 people to return home to start businesses, and driven 350,000 people to engage in the e-commerce industry.

Improving the business environment

The "landing office" that ensures the implementation of key project construction, the "e-commerce office" that guides the development of the e-commerce industry, and the "business transfer office" that improves the business environment "... In response to the rapid development of e-commerce economy, Caoxian County has innovatively launched a number of new institutions and mechanisms in recent years to open up a "green channel" for industrial development. In addition, Caoxian County has also planned and constructed the e-clothing town, Caoxian Digital Economy Industrial Park, a rural e-commerce industry demonstration area centered on Daji Town, and the e-clothing capital, China (Cao County) Huafu Intelligent Innovation City, Cao County E-commerce " The high-quality development pattern of "one park", "one district" and "one city" is accelerating.

Hu Chunqing, president of the Cao County Hanfu Association, said that in order to avoid homogeneous competition, Cao County established the Hanfu Association to help Hanfu manufacturing companies establish cooperation mechanisms with design institutions, universities, etc., and encourage companies to create their own brands; for To protect independent innovation, Caoxian County established a special intellectual property rights rapid protection center to shorten the patent application processing time from the traditional 180 days to 10 days.

“Our goal in creating a business environment is to do things without asking for help, have a predictable future, be convenient and efficient.” said Zhao Fulong, Secretary of the Cao County Party Committee. Today, the private economy in Caoxian County is full of vitality, with 155,000 operating entities. Based on the permanent population, there is one operating entity for every 10 people, and one enterprise for every 30 people. There are an overwhelming number of small and medium-sized enterprises.

(According to Xinhua News Agency reporters Wang Yang and Zhang Zhongren)