[Dahecai Cube Reporter Chen Wei]
Luoyang Cultural Tourism continues to break through the industry, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country.
Businesses in Luoyang integrate city characteristics and user needs to innovate cultural tourism supply, and the representative business "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times.
The Luojian·Hanfu·Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is the first time Hu Yun, a post-95s entrepreneur, has run a hotel across multiple industries. He seized the opportunity of Luoyang's craze for wearing Hanfu and spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which he provided to hotel guests for free. If makeup is required, it will be charged separately, but it is significantly cheaper than the market price.
"Wearing Hanfu in Luoyang has become a symbol of Luoyang tourism, and the Hanfu Hotel has well met the needs of tourists for immersive travel." Hu Yun said.
Half a year after its opening, this store has become one of the top five in terms of traffic in the same business district, and is popular among young consumers. The average occupancy rate reaches 80%, and the store is basically full every weekend and holiday. Hanfu elements enhance the characteristics of the hotel, allowing the hotel to add new revenue sources in addition to guest rooms, and at the same time better attract customers. Many consumers will book a stay for the free Hanfu experience.
In April, Luoyang will once again usher in the peak tourist season. Hu Yun estimates that the direct revenue from the Hanfu in the store will exceed 40,000 yuan, and the total store revenue is expected to exceed 150,000 yuan.
In recent years, Luoyang has continued to cultivate the deep integration of the entire industry chain and cultural tourism resources around the new cultural tourism concept of "subversive creativity, immersive experience, youthful consumption, and mobile communication". Local merchants leverage online platforms to adapt to consumption trends, seize national trends, and continuously innovate supply.
Under the national trend, travel photography represented by "Hanfu experience" has been integrated into holiday play. Meituan data shows that since April, the search volume for "Hanfu makeup" has increased by 136% year-on-year. , Luoyang "Hanfu" searchThe number of searches for "men's Hanfu" ranks among the top in the country, and the search volume for "men's Hanfu" has increased by 550% year-on-year. Many tourists will make a special trip to Luoyang to experience Hanfu.
On the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. They check in and take photos in popular scenic spots such as Luoyi Ancient City and Luoyang City in the Sui and Tang Dynasties. They are all crowded with "noble concubines". The shops near the scenic spots are Hanfu makeup shops. host.
"We used to have an auto repair street here, but now they are all converted into Hanfu shops. Our place is very popular in March and April, and there are probably more tourists on May Day." A Hanfu shop near Luoyi Ancient City said the store manager. Meituan data shows that as of mid-April, there were nearly 2,000 Hanfu-related stores in Luoyang alone.
Editor: Liu Anqi | Proofreader: Chen Xiaojuan | Reviewer: Li Zhen | Supervisor: Wan Junwei
