Beijing Business News (Reporter Wu Qiyun) On April 28, the "2024 Qianmen National Style Festival" jointly sponsored by Qianmen Street and Beijing Tianjie Group was launched. It is reported that this event, with the theme of "National Style and Beijing Style, Trendy Qianmen", will be held until June 30.
It is understood that the 2024 Qianmen National Style Festival will have the themes of "Blooming, Leisurely, and Wandering" and will organize Hanfu performances, exhibitions and sales of time-honored intangible cultural heritage brands, national style markets, reading books and exchanges, and a series of immersion The five-unit national trend series of cultural activities, including traditional cultural performances, integrates various forms of activities, commercial consumption content and architectural space environment to further create a unique new landmark of national trend cultural consumption in the Qianmen area.
In addition, this National Style Festival will also release the "Qianmen Gift" cultural and creative products, visually present Qianmen clang cars and time-honored brand elements, build a Qianmen characteristic visual gallery, and set up an online derivative product line Lower the purchase entrance and improve the incremental model of commercial conversion for offline people.
