Hanfu Immersive Experience Becomes a Popular Cultural Tourism Attraction During the May Day Holiday

Hanfu Immersive Experience Becomes a Popular Cultural Tourism Attraction During the May Day Holiday

During the May Day holiday, the trend of life experience and immersive in-depth tourism in various places has become more obvious. Night tours and intangible cultural heritage have become popular choices for holiday tourists. County tourism and niche destination tourism have grown rapidly.

“The Qingming Riverside Garden, the Song Dynasty Martial Arts City, and the immersive performances and small theaters in Longting Park are all very interesting.” Ms. Sun, who just returned from Kaifeng, said, “Although there are many people, The various characters on the scene gave people a sense of time travel." Lin Meng, who accompanied his relatives to visit Beijing during the May Day holiday, also praised the immersive performance in Miyun Gubei Water Town and the night tour of the Great Wall.

Gubei Water Town. Picture/Photo provided by interviewees

It can be said that the "immersive" experience is the "killer trump card" of various scenic spots during this year's "May Day" holiday, combined with Hanfu, night tours, light shows, and open theaters , and at the same time, with the blessing of high technology, it has become the focus of crowds. For example, the Yellow Crane Tower, a traditional cultural attraction in Wuhan, has been added with modern light and shadow technology to create story-telling scenes such as fairies dancing and the transformation of the Yellow Crane Tower at night; the Yangtze River Light Show has launched a "May Day" International Labor Day special, on buildings and bridges along the Yangtze River The painting depicts the demeanor of workers, which is very shocking. "I came to Wuhan on a business trip 20 years ago. This time I took my children to visit the old place again. It was the Yellow Crane Tower and the Yangtze River Bridge. I didn't expect it to be a completely different landscape." Zhang Lingling, a tourist from Beijing, said.

Hanfu Immersive Experience Becomes a Popular Cultural Tourism Attraction During the May Day Holiday - Image 2

Kaifeng Qingming Riverside Garden. Picture/IC photo

In addition,The naked-eye 5D immersive experience pavilion "Through the Tangcheng City" in the Tangcheng Scenic Area in Xiangyang, Henan was opened on "May Day". Visitors can watch and experience projects such as fire dragons and steel flowers, romantic sea of ​​flowers, and Phoenix Ascension in the scenic area; Anyang launched a real-life performance on the water "Huan" "Travel·Dayi Merchants" and drone show attracted more than 100,000 tourists; Kaifeng Qingming Riverside Park launched a large-scale nighttime real-life performance "Yue Fei·Lincheng Victory" and a dream night tour project "The Song Dynasty·Bianhe River Lantern Shadows" "Eight Scenic Spots of Bianliang" attracted many tourists to participate; Sichuan Zigong Chinese Lantern World Scenic Area cooperated with Guoman Head IP to launch an immersive large-scale costume performance, with more than 70,000 tourists participating in the experience.

Beijing News Shell Finance Reporter Qu Xiaoyi

Editor Zheng Yijia

Proofreader Zhai Yongjun