△ On May 17, in Chaoyang District, Beijing, Mumu put on newly bought earrings after putting on makeup.
In order to complete the black makeup effect, Mumu used a beauty sponge to apply dark brown liquid foundation on her neck and chest. "Oops, my ears and hands are still white," he yelled after putting on 7cm large earrings at the camera. If it weren't for this exclamation, who would have thought that the person in front of him wearing heavy European and American black female makeup was a serious young man.
Mumu’s real name is Ma Tao. He is 27 years old and his online name is “Not Mumu”. He has a total of more than 650,000 fans on social networking platforms. The organizer of the most recent event that invited Mumu labeled him a well-known "Hanfu boss." Rather than this identity prefix, Mumu prefers to call herself a beauty blogger.
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Mumu, without makeup, was lying on the bed watching videos.
Looking for the trajectory of adult fairy tales in beauty and the second dimension
(Pictures taken in May and June 2019)
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"There are only 0 and countless times for Hanfu"
Mumu firmly believes in the saying "There are only 0 and countless times for Hanfu" , "Hanfu is refreshing for a while;"Straight Hanfu is always cool."
At the end of 2016, Mumu switched jobs from a barrage video website and cooperated with a group of rough-looking male colleagues to run two-dimensional projects. Due to lack of funds, he could not afford to hire models. The skinny Mumu was chosen as the first candidate for the model, and began to experimentally appear in Hanfu in the camera.
Gradually, Mumu was not satisfied with just wearing Hanfu when cosplaying. To dress himself up, he started buying Hanfu for himself online. "The first time I bought it was a more everyday suspender dress."
△ When recording a beauty video, Mumu failed to distinguish the type of powder brush and mistakenly used the powder brush as a foundation brush.
At the same time, Mumu also began to learn beauty makeup skills in depth. By consulting various teaching videos from female friends around him and "stealing teachers", he gradually advanced from a beauty novice who couldn't distinguish between cosmetics to a beauty expert who can operate it more skillfully and provide makeup reference for others.
“The more I learn about it, the more I want to try more makeup. As I try, I fall into the whirlpool of beauty.” When Mumu talked about this, she still didn’t know whether to laugh or cry.
A successful "European and American black beauty makeup"
Three Led fill lights turned on, the mirrorless camera was in place, pressed the record button, in front of the camera A boy with shoulder-length hair sat on the pink round carpet and greeted the virtual audience in front of him in a brisk tone: "Hello everyone, I am Mumu."
Repeat twice to confirm. After the emotional expressions and intonation of his usual video opening material were correct, he started to introduce the theme of the new beauty video - "Challenge European and American Black Beauty Makeup".
△ Mumu moved some time ago, and the room where the video was recorded became smaller, and there was no room for a lot of clothes and props. In order to make room for the shooting, he simply threw the computer chair directly on the bed, and the cosmetics needed for the shooting were piled at his feet.
△ Mumu shows the eyeshadow colors and stacking order required for makeup. As a beauty blogger, when applying makeup, necessary explanations can help netizens understand the makeup.
△ After an hour of filming, Mumu, who was sitting on the ground, pressed the pause button, stretched out, and stretched his muscles.
△ After a short break, Mumu continued shooting. He was concentrating on drawing his eyeliner.
△Mumu chose a "Death Barbie Pink" lipstick. After finishing the makeup, he put on the wig, picked up his phone, and changed several expressions in front of the camera.
△ In order to test the results of her makeup, Mumu used image recognition software to identify her own selfies and laughed excitedly when she found that the ones identified were all European and American celebrities.
△ After everything was settled, Mumu walked out of the room and sat next to her mother, wanting to see her reaction.
Parental pressure
Different from her mother’s current attitude, at the end of 2017, Mumu resigned without permission to become a full-time beauty blogger At the time, my mother didn't give her a good look.
At that time, his parents had been opposed to the news, and his mother threatened to cut off his long hair in an attempt to get him to return to his regular nine-to-five job. But Mumu's persistence was beyond their parents' expectations. "I tried every possible method, but it just didn't work."
Seeing that their opposition was ineffective, the couple had no choice but to let their son go on his own. "When he thought he couldn't do it anymore, he naturally went back to work."
△ In his free time, Mumu will lie in bed and catch up on comics (reading comics). He believes that the advantage of being a full-time beauty blogger is that he can escape from the clock and have more freedom in his time arrangement.
But Mumu not only did not fail, on the contrary, within two months of becoming a full-time beauty blogger, he experienced an exponential increase in fans.
"That video was a customized video made by a bra patch merchant who contacted me. Who knew it would become popular?" This video has been played 14 million times and has 30,000 comments on Weibo alone.
△ In the room, Mumu is exporting the edited video. From the early topic selection, shooting, to post-production editing and packaging, he did it all by himself, which was a huge workload.
△ In May, a social brokerage service company signed a contract with Mumu to handle his business affairs.
In those days, Mumu looked at the phone that kept vibrating, and became more determined to continue.
Because he is well versed in video production, Mumu occasionally helps his friends to shoot promotional videos.
△Before going out in the afternoon, Mumu sprayed herself with makeup setting spray again. That day, he was entrusted by his sister and brother-in-law to shoot a food video in a restaurant.
△ In the subway station, Mumu attracted the attention of passers-by wearing a "Gear Rabbit" dress. Sometimes passers-by would come up to him and ask him his gender.
△ After arriving at the store, Mumu wandered around the lobby, looking for a suitable shooting scene.
△ After filming the lobby, he went to the back kitchen and was busy filming food videos. While filming, the chef glanced curiously at Mumu, who was dressed as a woman and had a male voice.
Seeing their son’s activities gradually increasing and businesses sending him products to try out every now and then, the couple were surprised and gradually let go of their prejudices about this profession. Occasionally, they would also show up in their son’s videos. A guest appearance.
"But I still hope that in two years he can change his job and do management work. He can manage the people who do this work." Mumu's mother still has expectations.
"Adults can also have their own fairy tales"
Mumu did not set a deadline for his career. He admired a Japanese man named Takuma Tan. A male beauty blogger, "a 42-year-old cute little uncle" - this is how Mumu describes his idol.
At the beginning of 2018, Mumu saw Gu Zhuoma, who was wearing a Lolita-style dress, posting a selfie with his ID photo on social networks. At that moment, he suddenly had a desire to "never have a better life in this life". Regret and live out your own fighting spirit.
△ Mumu put on makeup, put on the Lolita costume purchased from Xianyu, and prepared to record the character’s signature gestures in front of the camera.
△ Mumu carried vlog recording equipment with her and went out to the comic exhibition wearing Lolita costumes.
△ At the comic exhibition, a fan recognized Mumu and asked to take a photo with him.
△ At the comic exhibition, Mumu was introduced on the background board as a "Hanfu boss", while Mumu preferred to call himself a beauty blogger.
"I never think that girlish hearts can only be possessed by girls... Adults can also have their own fairy tales. Everyone deserves to be respected and should live for themselves."
He admitted that he was not ready to start a family yet, but he had a vague hope for the future. "I held my daughter and looked through the Hanfu photos and beauty videos of my youth with her." Just thinking about that scene, Mumu felt very beautiful.
Photography report by Beijing News intern Chen Wanting
Editor Li Kaixiang Proofreading Wu Xingfa
