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The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called…

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…