Baby's New Year's Eve

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

At the beginning of the Year of the Dragon, Caoxian County in Heze, Shandong Province became popular again. Topics such as "Caoxian Horse Face Skirts sold for more than 300 million yuan during the Chinese New Year are still in short supply" and "College students return to Caoxian County to start a business" were frequently searched. So what exactly is the charm of Hanfu in Caoxian County? Let’s start with the entrepreneurial experience of Wei Pingan and his wife Wang Qingqing. The couple are college students who returned to Caoxian County in 2019 to start a business. Last year, the turnover from selling horse-faced skirts reached tens of millions. How the horse-faced skirt became a sought-after "New Year shirt" During the Spring Festival this year, sales of Hanfu, mainly horse-faced skirts, in Cao County exceeded 300 million yuan. Almost all Hanfu manufacturers in Caoxian County are operating at full capacity, and Wei Ping'an and his employees are working overtime day and night. This time, the two dragon-patterned horse-faced skirts produced by Wei Ping'an have become hits. Wei Ping'an: Because this year's Chinese New Year is the Year of the Dragon, we specially designed two more beautiful horse-faced skirts with dragon…