beauty

The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

**The charm of ancient and modern costumes** On the fashionable streets of Shanghai, a unique "Chinese Costume Week·Flowers in Shanghai" event made us seem to have traveled through time and space. Young people dress in Chinese costumes not just for a show, but also to make traditional culture shine with new brilliance in modern cities. **Huafu, the fashion choice of youth** The story of Xiao Wang, a college student in Hangzhou, shows us that Chinese clothing is not just a kind of clothing, it has become a fashion choice in young people's lives. From restored models to improved models, Chinese clothing is like a moving picture in her daily life. **Youth, the source of vitality for cultural inheritance** Young people born in the 1990s and 2000s are using their own methods to revitalize traditional culture. Wang Wanna’s Yue Opera and Wang Junjie’s Huai Opera, every performance they perform is a loving tribute to traditional culture and a vivid practice of cultural inheritance. **Dunhuang, a modern interpretation of ancient culture** Dunhuang culture, this thousand-year-old cultural treasure, is going to the world in a brand-new way. Zhang Xiaogang's introduction allows us to see the modern spread of Dunhuang culture. It is not…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

Hello fellow gummy bears! Your favorite lo-chan is coming to you again with new Amway! Today Lo Jiang is going to give you some good inner wear, which are very suitable for Lo girls who like "Chinese style" Lolita. Come and take a look with Lo Jiang! As for the inner styles we are going to introduce today, it can be said that they are very different from the styles in previous issues. Not only is it very niche in style, but it also has very personal characteristics. It is the best CP to match the "Chinese style" Lolita - national style inner wear. In Lolita clothing, the inner layer plays a certain role in setting off and adding highlights. Choosing a beautiful inner layer can not only highlight the beauty of the small skirt, but also make the overall style more consistent! With the rapid development of Lolita culture, today's "Chinese style" Lolita is deeply loved by lolita girls. But if you want to have a more lo-lo style feeling on the basis of Chinese elements, then we will inevitably have a few "national style" inner wear! So what kind of dreamy and perfect combination will the sparks created…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

Fashion is everywhere in our lives. Many people may think that fashion is only studied by those who like to pursue beauty, but who doesn’t want to be beautiful in life? Depending on the time and season, there will be different fashion elements every year. Many fashion elements have been integrated into life for a long time, and people will pay attention to them unconsciously. For example, the recent rise of "national trend", the definition of national style is no longer an ancient model. In order to cater to the current people's aesthetics, Chinese style also incorporates many trendy fashion elements, creating a sense of fashion that is extremely in line with the trend. It is unique and makes everyone look very special. Suddenly a way of wearing has become popular: Chinese style + "new trend", two classics collide, fashionable and beautiful! Small table of contents of this issue 1. What is "Chinese style + new trend"? When many people talk about Chinese style, they will think of Hanfu with a fairy-like feel, wearing a coat or a skirt. These are classical costumes with Chinese style characteristics, rather than in daily life. Matching fusion between Chinese style and trendy. This…

Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi…

Wearing a horse-faced skirt to attend the graduation ceremony, wearing Hanfu while walking in the cherry blossom forest, and matching an embroidered mandarin jacket with a white T-shirt—casual with a touch of elegance, has become the daily wear of many young people. The new Chinese style is on the rise, and horse-faced skirts have taken the lead this year and become girls’ New Year uniforms. With embroidery, buttons and brocade, ancient styles and modern styles are seamlessly connected. It seems that not long ago, we were discussing "how to inherit and protect traditional culture." In the blink of an eye, the new Chinese style swept over like a whirlwind, becoming popular all the way out of the circle. From a niche hobby to a mass trend. Why is New Chinese Style so popular? Can this "tremendous traffic" continue? Amid the heat, we also need to think calmly: What is the competitiveness of New Chinese Style’s sustainable development? How can new Chinese style go abroad and become a new highlight of global fashion? Good-looking and practical, enters the public's wardrobe Ingenious thoughts become "patterns", and flowers "decoration" are renovated. On the stage of the 2024 CCTV Spring Festival Gala, the traditional…

In today's fashion world, national style elements are gradually occupying a place. The topic of whether this year's national style clothes are derived from shrouds has aroused widespread attention and discussion. As a part of traditional Chinese culture, shrouds carry profound historical and cultural heritage and spiritual connotations, and their design style is unique and full of philosophy. National style clothing combines traditional cultural elements with modern fashion, presenting a unique charm and temperament. Are this year’s Chinese-style clothes adapted from shrouds? The answer to this question may not be that simple. Let’s take a look at the design features of shrouds. As an important symbol in traditional Chinese culture, shrouds are mostly designed with patterns such as dragons, phoenixes, clouds, bats, etc., which imply good luck, longevity, auspiciousness and other beautiful meanings. As for the color matching of shrouds, red, yellow, and blue are usually the main colors. The colors are bright and the contrast is strong, giving people a visual impact. In terms of fabric selection, shrouds often use high-end silk, linen and other materials, with elegant texture and comfortable feel, reflecting the pursuit of quality. Today's national style clothing has fully absorbed the essence of shrouds in…

The fashion circle in 2022 presents several eye-catching fashion trends. These trends are not just simple style changes, but also responses to society and culture, as well as the evolution of the fashion industry. Here's my in-depth analysis of these trends: First, sustainable fashion has become a hot topic. Consumer concerns about environmental protection and social responsibility have driven brands to focus on sustainability. From material selection to production processes, sustainability became an important consideration in the design. Secondly, comfortable and casual styles have become mainstream. As the pace of life accelerates, people pay more attention to the comfort of clothing. Loose cuts and soft fabrics are the new favorites in the fashion world. Furthermore, the trend of diversification and personalization is becoming increasingly prominent. Consumers pursue personalization, and brands launch products that better meet different needs and focus on interaction with consumers. In addition, digital fashion continues to innovate. The emergence of virtual fitting rooms, AR/VR technology and digital fashion shows has changed the shopping experience and fashion viewing methods. Finally, social responsibility and brand responsibility have attracted much attention. Consumers pay attention to brands’ social responsibility and public welfare actions, and support brands with a sense of social…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

△Picture source: Luoyang Cultural Tourism Charity Gallery, photographed by Zhang Ran # Always come to Luoyang to wear Hanfu Since this year, Luoyang Hanfu has become popular and has become one of the most popular "Hanfu check-in cities" in the country. It is unforgettable that the flower viewing launch ceremony invited guests and friends from all over the world with a "hand-crossing ceremony" for thousands of people, the special online promotion program "Run to Luoyang for Love in April" swept the entire network, and the "Peony Fantasy City Night" party performed an audio-visual feast. "Hanfu fever" swept the streets and alleys, and the city's script killings set off a "travel" trend... Luoyang firmly grasped the "traffic code", continued to enrich the business formats, and used a series of new trends, new gameplay, and new scenes to turn "traffic" Change "reserve quantity" to make cities more outstanding in the industry. ✨ There are many types of Hanfu, each with its own characteristics Today Luoluo takes everyone Learn about Hanfu matching! Remember to collect it~ △Picture source: Luoyang City in Sui and Tang Dynasties 01 Curved and straight trains The emergence of curved trains may be related to the fact that the…

Cao County in Heze, Shandong Province, is located at the junction of the four provinces of Shandong, Suzhou, Henan and Anhui. Last year, Caoxian Hanfu’s online sales reached 7.215 billion yuan, accounting for 40% of the country’s market share. Netizens jokingly called Caoxian the “center of the universe.” Behind the Hanfu industry, what are the secrets to getting rich in Cao County? What are the combined forces behind the popularity of “the first dress in spring”? Search volume for Hanfu has skyrocketed since January this year The horse-faced skirt has become the most popular item in the Hanfu category In an e-commerce live broadcast room, two anchors skillfully introduced the store's horse-faced skirts. Since January this year, the number of searches for Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category. A Hanfu manufacturer in Caoxian County saw business opportunities and launched dozens of horse-faced skirt suits with dragon elements during the Spring Festival. In just two months, sales exceeded 30,000 sets. Yao Chixing, the general manager of the company, was initially worried about not being able to sell the product. Once the product went online, her concern became "overselling." "With…

This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released…

Xinhua News Agency, Hangzhou, March 15th (Reporters Xu Shunda and Kong Linghang) A "half-way monk" engaged in Hanfu design. He has designed nearly 500 sets of Hanfu in more than 4 years. Now he is focusing on the design of horse-faced skirts... "Post-2000" Hanfu designer Liu Wenyue told reporters that she hopes to incorporate modern aesthetics into traditional Chinese costumes so that more people can understand and experience these traditional costumes in their daily lives. In Xucun Town, Haining City, Jiaxing, Zhejiang, Liu Wenyue's Hanfu studio is small but "complete", integrating all aspects of sample design, product processing, photography and publicity, and live broadcast sales. As a type of skirt worn by women in ancient China, the horse-faced skirt has recently become a representative of the national trend. It has become "explosion" on the Internet and has become the "new favorite" of the Hanfu design circle. On March 7, Liu Wenyue was interviewed by reporters in the studio. Photo by Xinhua News Agency reporter Kong Linghang "It is a hot item in our store, and nearly 20,000 pieces have been sold so far." Liu Wenyue showed reporters a recently popular horse-faced skirt in the processing workshop. "The design of this…

The word "national style" comes from the "Book of Songs". Among them, "Wind" contains folk songs from about fifteen vassal states from the early Western Zhou Dynasty to the middle of the Spring and Autumn Period, also known as Guofeng. As for today's national style, no one can give an accurate answer. The national style is changing people's lifestyles and aesthetic standards in a subtle way. Is the national style the current popularity of horse-faced skirts, or is it the explosion of new Chinese-style clothing? Is it a combination of humanities and food, or is it a cultural creation with traditional elements? Is it the memories of a generation growing up, or is it the adapted music with elegant artistic conception? I like Hanfu and also like to take photos. The Chinese style will never go out of style Headdresses with fringed hairpins, exquisite Tang makeup flowers, brightly colored skirts, hand-embroidered fans... "Xi'an is the ancient capital of thirteen dynasties. You must visit it at least once in your life. This time, I mainly want to enlighten children on history." The reporter met Ms. Li from Anhui and her two 6-year-old children in the Everlasting City of the Tang Dynasty.…