China Central Television

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…

It’s flower viewing season It’s also a popular time to take photos in Hanfu "Center of the Universe" Caoxian County, Shandong We are busy again "The dragon leaps over the river and the sea" "The phoenix flies" "Green water and green mountains" The upright and elegant national style elements appear on the skirt Caoxian not only uses the oriental aesthetics of Hanfu It has conquered the aesthetics of contemporary people in all aspects It also started the "wild" journey of the Hanfu industry 01 The sewing machine rings Wanliang of gold Horse-faced skirt as the "New Year's jersey" for the Year of the Dragon Because it can be controlled by all ages It has become the most popular national style clothing item in recent times Only the first two months of this year Sales of local horse-faced skirts in Cao County have reached nearly 550 million yuan Still in short supply It takes about 6 meters of fabric to produce a horse-faced skirt The skirt is decorated with dragons and phoenixes carved with silk threads of various colors These complex and exquisite patterns It needs to be knitted with a high-precision jacquard machine Caoxian County relies on its rapidly rising…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

It’s the flower-viewing season, and it’s also a popular time to take photos wearing Hanfu. Caoxian County, Shandong Province, the “center of the universe,” is busy again. The upright and elegant national style elements of "dragon leaping over the river and sea", "phoenix flying" and "green water and green mountains" are vividly displayed on the skirt. Caoxian not only conquered the aesthetics of contemporary people with the oriental aesthetics of Hanfu, but also opened the door to Hanfu The "wild" journey of the industry. When the sewing machine rings, there is a thousand taels of gold As the "New Year's jersey" of the Year of the Dragon, the horse-faced skirt can be worn by all ages and has become the most popular national style clothing item in recent times. In the first two months of this year alone, the sales of local horse-faced skirts in Caoxian County reached nearly 550 million yuan, and demand is still in short supply. It takes about 6 meters of fabric to produce a horse-faced skirt. The hem of the skirt is carved with dragons and phoenixes with various colored silk threads. These complicated and exquisite patterns need to be knitted with one stitch by…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly master the "new Chinese style" Launched by CCTV News and museums across the country Cultural museum popular science product "Cultural Museum Calendar" Today, let’s take a look The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup What do the patterns on the horse-faced skirt mean? How beautiful can a horse-faced skirt be? "Super eye-catching" popular science understandingOnce What is a horse-faced skirt? It became popular more than 600 years ago It is one of the main skirt styles for women in ancient China ‍ In the Song Dynasty, the horse-faced skirt had begun to take shape △Drawing of horse-faced skirt Horse-faced skirts in the Ming Dynasty were often decorated with skirts (lán) (The bottom of the skirt and the knees are decorated with wide edges with various patterns, called "襕") The patterns are diverse and have rich meanings Animal patterns such as dragons and phoenix Symbolizing good luck and good marriage Plant patterns Peonies represent wealth and chrysanthemums represent longevity △Ming dynasty red dark satin embroidered cloud…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than…