e-commerce

I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

Cao County in Heze, Shandong Province, is located at the junction of the four provinces of Shandong, Suzhou, Henan and Anhui. Last year, Caoxian Hanfu’s online sales reached 7.215 billion yuan, accounting for 40% of the country’s market share. Netizens jokingly called Caoxian the “center of the universe.” Behind the Hanfu industry, what are the secrets to getting rich in Cao County? What are the combined forces behind the popularity of “the first dress in spring”? Search volume for Hanfu has skyrocketed since January this year The horse-faced skirt has become the most popular item in the Hanfu category In an e-commerce live broadcast room, two anchors skillfully introduced the store's horse-faced skirts. Since January this year, the number of searches for Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category. A Hanfu manufacturer in Caoxian County saw business opportunities and launched dozens of horse-faced skirt suits with dragon elements during the Spring Festival. In just two months, sales exceeded 30,000 sets. Yao Chixing, the general manager of the company, was initially worried about not being able to sell the product. Once the product went online, her concern became "overselling." "With…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The…

It’s flower viewing season It’s also a popular time to take photos in Hanfu "Center of the Universe" Caoxian County, Shandong We are busy again "The dragon leaps over the river and the sea" "The phoenix flies" "Green water and green mountains" The upright and elegant national style elements appear on the skirt Caoxian not only uses the oriental aesthetics of Hanfu It has conquered the aesthetics of contemporary people in all aspects It also started the "wild" journey of the Hanfu industry 01 The sewing machine rings Wanliang of gold Horse-faced skirt as the "New Year's jersey" for the Year of the Dragon Because it can be controlled by all ages It has become the most popular national style clothing item in recent times Only the first two months of this year Sales of local horse-faced skirts in Cao County have reached nearly 550 million yuan Still in short supply It takes about 6 meters of fabric to produce a horse-faced skirt The skirt is decorated with dragons and phoenixes carved with silk threads of various colors These complex and exquisite patterns It needs to be knitted with a high-precision jacquard machine Caoxian County relies on its rapidly rising…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

It’s the flower-viewing season, and it’s also a popular time to take photos wearing Hanfu. Caoxian County, Shandong Province, the “center of the universe,” is busy again. The upright and elegant national style elements of "dragon leaping over the river and sea", "phoenix flying" and "green water and green mountains" are vividly displayed on the skirt. Caoxian not only conquered the aesthetics of contemporary people with the oriental aesthetics of Hanfu, but also opened the door to Hanfu The "wild" journey of the industry. When the sewing machine rings, there is a thousand taels of gold As the "New Year's jersey" of the Year of the Dragon, the horse-faced skirt can be worn by all ages and has become the most popular national style clothing item in recent times. In the first two months of this year alone, the sales of local horse-faced skirts in Caoxian County reached nearly 550 million yuan, and demand is still in short supply. It takes about 6 meters of fabric to produce a horse-faced skirt. The hem of the skirt is carved with dragons and phoenixes with various colored silk threads. These complicated and exquisite patterns need to be knitted with one stitch by…

Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…