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The rise of Hanfu is an unstoppable trend
2022 can be said to be a year when the sales of domestic products will explode. Whether it is mobile phones, cars or clothing, a national trend has set off in all major fields. First of all, in terms of clothing, Hanfu, which has always been popular among young people, has once again exploded after the TV series "Menghualu" became popular. On Vipshop, "fairy women's clothing" and "national style" have become hot search terms on the platform. Sales of Chinese style women's clothing increased by 54% in just one month. Among them, the post-90s generation is the absolute main consumer of Chinese-style women's clothing, with sales increasing by 67% year-on-year. In terms of cars, BYD sales continue to hit record highs. In May, BYD's sales set a record of 100,000 units per month, reaching 114,183 units. Among them, the sales volume of the Han series is as high as 24,000 units, far exceeding many foreign car brands. In terms of mobile phones, Xiaomi has become the biggest winner after Huawei. As the replacement cycle of young people has been extended to three years and the sales volume of the mobile phone market has dropped by 40%, Xiaomi achieved sales of…- 0
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The Hanfu horse-face skirt has become a top-selling item
Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…- 0
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Girl wearing Hanfu global self-driving
According to a report from Zongpan News on March 18: "Let the world see the beauty of China, the 31st stop is Prague, Czech Republic." On March 13, in a video released by the short video blogger "Dada See the World", she was wearing The traditional costumes of the Chinese Uighurs were used to promote Chinese culture on the streets of Prague, attracting many foreigners to watch and admire. She introduced to the onlookers over and over again in fluent English: "There are fifty-six ethnic groups in China. It’s Uighur clothing.” Yang Yue (middle in the back row) in Budapest, Hungary Foreign girls wearing Hanfu call on more foreign friends to learn Chinese history and culture The blogger "Da Da Kan Shi Shi", whose real name is Yang Yue, was born in 1994 in Xinxiang, Henan. In August 2023, she gave up her high-paying job as a regional manager of a well-known luxury brand, drove alone from Xinjiang in a RV, and headed west along the "Silk Road", along the Eurasian continent from Kazakhstan through Azerbaijan, Georgia, and then to Russia. , from Russia to Finland, Sweden, Denmark, then to Belgium, the Netherlands, France, Spain, Portugal, and then through Italy,…- 0
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