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Cao County in Heze, Shandong Province, is located at the junction of the four provinces of Shandong, Suzhou, Henan and Anhui. Last year, Caoxian Hanfu’s online sales reached 7.215 billion yuan, accounting for 40% of the country’s market share. Netizens jokingly called Caoxian the “center of the universe.” Behind the Hanfu industry, what are the secrets to getting rich in Cao County? What are the combined forces behind the popularity of “the first dress in spring”? Search volume for Hanfu has skyrocketed since January this year The horse-faced skirt has become the most popular item in the Hanfu category In an e-commerce live broadcast room, two anchors skillfully introduced the store's horse-faced skirts. Since January this year, the number of searches for Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category. A Hanfu manufacturer in Caoxian County saw business opportunities and launched dozens of horse-faced skirt suits with dragon elements during the Spring Festival. In just two months, sales exceeded 30,000 sets. Yao Chixing, the general manager of the company, was initially worried about not being able to sell the product. Once the product went online, her concern became "overselling." "With…

During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

The weather has been getting warmer recently. I believe that when the little fairies go shopping, they also see many little brothers and sisters - wearing exquisite and beautiful Hanfu, walking in the streets and alleys. When they meet occasionally, they will bow slightly and bow. Nothing can be more elegant and beautiful. . I believe that many little fairies who have never worn Hanfu will have the same thought as Coco when they see them dressed like this: "This outfit is so beautiful!" While sighing in their hearts, they can't help but want to match it for themselves, but they They don’t know where to start, so some ladies only buy based on their “feelings”, and regret it after they realize they made a mistake after buying it home. In order to help everyone "avoid stepping on thunder", today, Keke will introduce to you several "fairy-like" Hanfu outfits from the "Chinese Chinese Costume Day". There is a kind of Chinese beauty called "Hanfu". The fairy-like design is so beautiful that netizens are amazed by it. It is beautiful and full of spirit! ▽ LOOK1: Noble and gorgeous + elegant, the chest-length underskirt is eye-catching This is a type of…