Guangzhou

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

On March 9, CCTV Finance reported that in the first two months of this year, the supply of horse-faced skirts in Cao County, Shandong Province exceeded the demand, and the sales of horse-faced skirts were close to 550 million yuan. New Chinese style national trend + intangible cultural heritage. In recent years, they have frequently appeared in the circle. Wearing hairpins and horse-faced skirts have become the latest check-in combinations at many tourist attractions during the Spring Festival this year. Horse-faced skirts have become integrated into more people’s daily lives. In regular service, Fujian Youshen has become popular, attracting millions of tourists to the local area. Reporters from Xiaoxiang Morning News and Morning Video found that in recent years, "new Chinese styles" such as horse-faced skirts and hairpins have become popular, playing a new role in promoting consumption and driving industrial development in cultural tourism, fashion and other industries. Horse-faced skirt becomes New Year’s jersey During the Spring Festival, topics such as #Caoxian sold 300 million horse-faced skirts and are still in short supply# became hot searches. As a "New Year's jersey" that can be worn by all ages, the horse-faced skirt has undoubtedly become the most popular clothing item…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…