hanfu buy

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important shopping purpose for young people recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants sales increased by 98% year-on-year, and pearl pendant sales increased by 134% year-on-year. Sales volume increased 2 times year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Gold jewelry sales are growing rapidly before Mother’s Day/Photo source: Vipshop In addition to traditional gifts, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc.…