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Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 134% year-on-year. A year-on-year increase of 2 times. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin,…

Jimu News reporter Wu ChanghuaCorrespondent Cui XiaoleiThe customer bought 3 pieces of Hanfu in a clothing store, scanned the QR code to pay and left. Later, the store manager Ms. Peng discovered that the payment The payment was not successful. The next day, the store manager went to the Baibuting Police Station of Jiangan District Branch of Wuhan Public Security Bureau for help. On May 10, Jimu News reporters learned that the police contacted the customer through video, and the customer immediately transferred the payment to Ms. Peng. The police called the customer Ms. HuOn the morning of May 9, Jiang'an Ms. Peng, the person in charge of a clothing store in Jijiahui, Baibuting District, came to the Baibuting Police Station for help. She said that at about 1 pm the previous day, a female customer bought 3 pieces of Hanfu in the store and later reconciled the account herself. At the time, I found that the POS machine payment record showed that the customer failed to pay. "The three pieces of Hanfu totaled 1,377 yuan. The customer left in a hurry and I was careless."According to the time provided by Ms. Peng , the police checked the city video…