-
Vipshop's Chinese-style Hanfu is selling like hotcakes
The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called…- 0
- 0
-
Domestic Hanfu brands are experiencing a comprehensive boom
In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…- 0
- 0
-
The rise of Hanfu is an unstoppable trend
2022 can be said to be a year when the sales of domestic products will explode. Whether it is mobile phones, cars or clothing, a national trend has set off in all major fields. First of all, in terms of clothing, Hanfu, which has always been popular among young people, has once again exploded after the TV series "Menghualu" became popular. On Vipshop, "fairy women's clothing" and "national style" have become hot search terms on the platform. Sales of Chinese style women's clothing increased by 54% in just one month. Among them, the post-90s generation is the absolute main consumer of Chinese-style women's clothing, with sales increasing by 67% year-on-year. In terms of cars, BYD sales continue to hit record highs. In May, BYD's sales set a record of 100,000 units per month, reaching 114,183 units. Among them, the sales volume of the Han series is as high as 24,000 units, far exceeding many foreign car brands. In terms of mobile phones, Xiaomi has become the biggest winner after Huawei. As the replacement cycle of young people has been extended to three years and the sales volume of the mobile phone market has dropped by 40%, Xiaomi achieved sales of…- 0
- 0
❯
Cart
Coupons
Search
Customer service
Scan to open current page
Top
Checking in, please wait
Click for today's check-in bonus!
You have earned {{mission.data.mission.credit}} points today!
My Coupons
-
$CouponsLimitation of useExpired and UnavailableLimitation of use
before
Limitation of usePermanently validCoupon ID:×Available for the following products: Available for the following products categories: Unrestricted use:Available for all products and product types
No coupons available!
Unverify
Daily tasks completed: