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chinese clothing new year, hanfu winter cloak, dark blue hanfu
Article|Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…- 0
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Gen Z Hanfu Makeup Artist Adding Splendor to the Charm of Chang'an
“Threading eyebrows, applying grease, dotting the face, dyeing the forehead yellow, drawing oblique red, appliqué... When we are doing some traditional makeup, we will also read some ancient paintings and books. We hope that this will allow tourists to gain insights. 'Authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and artistic and immersive cultural tourism projects, making the once niche Hanfu gradually become a cultural tourism industry "Internet celebrity" project. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful scenery on the streets of Xi'an. On the social platform, some netizens said bluntly: "A princess takes three steps and a concubine takes five steps in Xi'an."After graduating from college, Cao…- 0
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College Volunteers Contribute Youthful Energy to Hanfu Cultural Tourism
In order to carry forward the spirit of the May 4th Movement, encourage young people in colleges and universities to bravely shoulder the mission of the times and deeply serve the local overall situation. On May 1, 2024, the Youth League Committee of Suzhou City University organized more than 40 volunteers to go to Qixin Village, Zhenze Town, Wujiang, Suzhou, to unite with the New Era Civilization Volunteer Service Team of Qixin Village, Zhenze Town, and the third Rural Tourism Festival of Qixin Village , carried out the "Vibrant Rural Youth with Me" May 4th Youth Day volunteer service activity, assisted rural revitalization with practical actions, and contributed youthful power to the beautiful countryside. On the day of the event, a number of volunteer service posts were set up in the village to provide tourists with consultation and civilized guidance and warm-hearted services. At the same time, volunteers were organized to maintain order at major traffic intersections and guide tourists to travel in a civilized manner. In the parking lot of the scenic spot, volunteer Liu Yuzhu introduced the tourist guide to Qixin Village in detail to tourists who drove to Qixin Village for the first time; at the ticket…- 0
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The Hanfu Graduation Photo Craze in China is Sweeping In
The trend of "Chinese style matching" is blowing from Taobao again during the graduation season. A variety of Chinese-style collocations, such as "Chinese-style bachelor's uniform with cloud shoulders" and "Bachelor's uniform with an eight-piece skirt underneath", were among the hottest searches on Taobao during the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season. The "Chinese Princess Graduation Photo" outfit on Taobao has aroused heated discussions. From the "New Year's greetings outfit" in the Year of the Dragon, the "outing outfit" in early spring, the "toast outfit" for weddings to the "Chinese princess graduation" outfit in the "graduation season", national style clothing has become a sense of ritual for young people The first choice for outfit. According to data from Taobao Roadside Social Network, as early as early April, the popularity of "Chinese Princess Graduation Photos" on Taobao's hot search erupted in advance, and many consumers purchased cloud shoulders and hairpins on the eve of graduation. Wear hats and other national-style items to match your bachelor’s uniform. According to the person in charge of Taobao's hot searches, the search volume for keywords such as "Chinese…- 0
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