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In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…