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Hanfu, JK uniforms, and other women's clothing support a market worth billions
On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…- 0
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The most elegant example of Hanfu in the history of Chinese clothing
As a representative of traditional Chinese women's clothing, cheongsam uses oriental implicit beauty to highlight the charm of women. It has simple lines, gorgeous colors, elegant style, grace and splendor, and achieves harmony between the inside and outside. It is the most charming Chinese symbol. one. Chinese romantic design In the eyes of foreigners, cheongsam may be a direct symbol of Chinese style. The cheongsam originated from Beijing culture. In the Qing Dynasty, it was mainly worn by bannermen. Since the modern word "cheongsam" refers specifically to women's clothing, it can be said that the cheongsam originated from the robe worn by banner girls. SHUSHU TONG After years of modern modifications and improvements, the cheongsam has now become the garment that best embodies the beauty of Chinese women. When the improved cheongsam is worn on Chinese women, the oriental beauty and oriental charm are breathtaking. Le Fame The retro cheongsam, exquisite appearance, and glamorous lights make people feel as if they have stepped into the old Shanghai of the 1920s and 1930s. Filling the market gap with niche styles, using classic traditional Chinese clothing and embroidery, tapestry and other crafts to show the beauty of oriental women. Dior 1997 Nowadays,…- 0
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The trend of wearing traditional Chinese-style Hanfu outfits is on fire
National trendy outfits are all the rage. I used to think that national fashion elements would be very retro and difficult to control. I never thought that national style could be so modern and trendy. Integrating national style elements into fashionable items has formed a new trend. This kind of outfit is also called "national trend" outfit by us. Retro elements have been retained, and the styles of clothing have also been optimized. This collision of modern trends and retro elegance is so wearable, let’s enjoy it together! The traditional cheongsam is quite satisfactory, while the Chinese-style cheongsam retains the original retro elements while also making appropriate improvements in details. Different from conventional retro embroidery elements, the Chinese-style cheongsam will choose some three-dimensional jacquard designs or solid-color fabrics, making it more fashionable and casual in style. The buckles and stand-up collar of the traditional cheongsam are retained, and the original shape of the cheongsam is maintained, but the details have been improved. The sweet flesh-covering puff sleeves and the slightly flared A-shaped hem abandon the overly charming and charming style of traditional cheongsam and become more fashionable for daily use. Bold design elements make the style of cheongsam more outstanding.…- 0
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Finally, someone managed to wear the horse-face skirt of the Hanfu beautifully
With the popularity of the new Chinese style, more and more people can be seen trying Chinese clothing on the road But here comes the problem. In reality, there are really very few people who can look good with a horse skirt. Today’s content, I would like to discuss with you how to integrate this beautiful item, the horse skirt, into our daily wear? In the comment area of this Monday’s outfit review, I also learned a lot about new Chinese style, horse-faced skirts, Chinese elements, etc. On the last day of the Tomb Sweeping Day holiday, I prepared an issue of "Horse Face Skirt, One Wear, Multiple Wear" Pair the same skirt with different tops, one set is more ancient and the other modern, showing two completely different styles Let’s check out my learning results together~Look1 Green skirt + button-down shirt I just shared with you last week. Wear green beautifully in spring~No, I specially found a vibrant green horse-faced skirt. No matter what you wear, No matter what style, you must carry out the spring spirit to the end FirstA horse-faced skirt was unveiled, in a color combination of grass green and golden, with a pattern of…- 0
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Plagiarism sparks the trend of the horse-face skirt in Hanfu fashion
In July 2024, the international luxury brand DIOR was accused of plagiarizing the horse-faced skirt, a traditional Chinese dress, which sparked a heated discussion. This unexpected plagiarism scandal has brought the horse-faced skirt, a traditional Hanfu item, back into the public eye and become a fashion item sought after by Hanfu enthusiasts. With the help of many celebrities and bloggers, horse-faced skirts quickly became a "hot item" in the Hanfu industry, with searches increasing 23 times compared to the same period last year. Hanfu culture is reviving and horse-faced skirts are gaining popularity As one of the representatives of traditional Chinese clothing, the horse-faced skirt has appeared as early as the Tang Dynasty. It is named after the saddle-shaped skirt. In recent years, with the rise of national style culture, more and more young people have begun to pay attention to and love Hanfu culture. The incident of DIOR plagiarizing the horse-faced skirt will undoubtedly fuel the revival of Hanfu culture. Many Hanfu enthusiasts have posted beautiful photos of their horse-faced skirts on social platforms to express their love and pride in traditional clothing. At the same time, many celebrities have also appeared in public events wearing horse-faced skirts, adding…- 0
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Girls in Beijing love to wear Hanfu horse-face skirts
For girls, skirts are an indispensable item in summer wear. They are cool and comfortable, and they can also show off their high-end temperament. There are all kinds of skirts on the market. What kind of skirts will be popular in the summer of 2023? Fashion is reincarnation, this sentence is really in line with the modern fashion rules. With the popularity of national style, French skirts and Hepburn skirts are no longer popular nowadays. "Horse face skirt" is the mainstream of fashion. The perfect fusion of national style and modernity has become a beautiful scenery on the summer streets. Especially when I arrived in Beijing, I discovered that Beijing girls really love to wear "horse-faced skirts". Combined with the strong historical atmosphere given by the city, the horse-faced skirts worn by girls on the street are really eye-catching, elegant and retro, so beautiful. temperament! 1. What is a "horse face skirt"? What are the advantages and characteristics? Horse-faced skirt, also known as "horse-faced pleated skirt", dates back to the Song Dynasty and became popular during the Ming and Qing Dynasties. There are four skirt doors in total, and two overlapping skirts are called "horse-faced skirts". Each dynasty has different…- 0
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