If we talk about the most popular dramas in recent times, "Menghualu" can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors and is the first TV drama of the fairy sister Liu Yifei as an adult. Such popularity is naturally expected.
However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens.
For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of the "Xiangyang Tangcheng Film and Television Base" where it was filmed increased by 75% in Mafengwo Station, and many drama fans put it on their agenda to check out "Pan'er Same Style".
In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and what follows is the traditional cake on the e-commerce platform. Sales of fruit have greatly increased.
Of course, from the perspective of female fans, the most attractive thing about this show is the costumes worn by the protagonists. The harmonious colors and exquisite styles make the characters in the show become walking style bloggers.
"After watching Menghualu, the most impressive thing is the Hanfu made in the Song Dynasty. It's so beautiful.", "Where can I buy the same Hanfu in Menghualu", "I didn't expect that the first set of Hanfu in my life was bought following a TV series. "...
Heartbeat is worse than action, "Menghualu" brings fireThe result of Hanfu is that the sales of Chinese-style women's clothing on major e-commerce platforms are increasing day by day. According to Vipshop data, since June this year, retro, Chinese-style, and fairy-like women’s clothing have become hot search terms on the platform. At the same time, sales of Chinese-style women’s clothing have also continued to rise.
Compared with May, sales of Chinese-style women's clothing on Vipshop increased by 54% in June. Life is a designer brand with new Chinese-style women's clothing as its main style. Sales of Chinese-style dresses surged by more than 50% year-on-year. At the same time, Chinese-style women’s clothing has also boosted the sales of other retro women’s clothing. During Vipshop’s 6.16 sale, sales of cheongsam surged 9 times year-on-year.
In the past, young people mostly cosplayed with anime characters or followed foreign bloggers when it came to dressing. There were very few people wearing Chinese-style women's clothing. However, with the rise of the national trend in recent years, young people in the country have begun to understand and fall in love with national-style women's clothing, and the popularity of "Menghualu" has taken this phenomenon to the extreme.
When it comes to dressing, in the past, young people liked to follow foreign styles because they felt that domestic ones were not as good as foreign ones. The only way to become fashionable was to follow foreign trends. But now, our own dressing culture is gradually accepted and loved by this generation of young people, which also reflects the cultural confidence of young people.
