To say that the most popular film and television drama right now is none other than "Meng Hua Lu". In the first 10 days since its launch, it has been viewed more than 1.5 billion times. More than 400,000 people have rated it on Douban, earning a high-profile score of 8.8. The popularity of online discussions is even higher, making it a phenomenon.
The reasons behind this are not difficult to imagine. The actors' acting skills and appearance are both online. The plot of the series is well-made, the scenery and props are extremely elegant, and the concept is also at a high level. Among them, the beautiful Hanfu made in the Song Dynasty, which are light, fresh, yet elegant and exquisite, are a huge bonus.
Weiwei, who was born in 1995, said: "I recently followed "Meng Hua Lu", and the costumes in it are really beautiful. Every piece is absolutely unique. I really want every piece. I imagined myself swimming around in ancient clothes. It's really... Dreaming back to the Song Dynasty for a thousand years in one second. "Currently, there are many netizens like Weiwei on the Internet who are attracted by "Menghualu" and some even start the "crazy ordering" mode.
“I haven’t finished watching the drama yet, so I bought a few sets of Chinese-style skirts.” “The fairy looks, the pleasing scenes, and the beautiful costumes make every frame of the picture beautiful. I have already placed an order for several pieces of Chinese-style dresses. I’m just waiting for a shoot appointment on the weekend.” “After watching Menghualu, I once again felt that Chinese style is more fragrant than cowboys.”…
The hot atmosphere can also be seen from the e-commerce sales data. Vipshop data shows that since June, retro, Chinese style, and fairy women’s clothing have become hot search terms on the platform, and along with MenghuaThe record continues to be popular, and the sales of Chinese-style women's clothing continue to rise. Compared with May, the sales of Chinese-style women's clothing in June increased by 54%.
Not only that, some new Chinese-style women's clothing with elements of Hanfu are also ushering in this wave of craze. For example, the sales of Chinese-style dresses, a designer brand with new Chinese-style women's clothing as the main style, have increased by more than 50% year-on-year. . In addition, the sales of cheongsam, which is also a representative Chinese clothing along with Hanfu, surged 9 times year-on-year during Vipshop’s 6.16 sale.
In recent years, the popularity of Hanfu has become more popular. It is no longer considered a "fancy dress" when worn out on the street more than ten years ago. Now, from visiting the Forbidden City to admiring flowers and enjoying spring outings, there are many brothers and sisters wearing Hanfu. They can be seen everywhere, so it’s not surprising that Chinese-style women’s clothing has become a hit.
At the same time, on various social platforms, Hanfu is also accelerating its exit from the circle, and its voice is getting louder and louder. Taking Douyin as an example, the topic of Hanfu has been played nearly 50 billion times, becoming a "new national trend". Data shows that the number of Hanfu enthusiasts in China reached 6.89 million in 2021, an increase of 33.5% from the previous year. These Hanfu and Chinese-style costumes have shed the label of niche culture and have a broad audience.
What we have to admit is that what lies behind this is actually strong cultural self-confidence. As China's economy develops, more and more excellent traditional cultures are being discovered, and more national "renaissances" will unfold vigorously.
