The search volume for Hanfu in Luoyang ranks second in the country

The search volume for Hanfu in Luoyang ranks second in the country

Top News Reporter Ma Qianhui

Where to go on May Day?

Friends who are still at work are already gearing up and booking travel itineraries for the May Day holiday on various platforms. The travel market in various places is ushering in a booking boom.

According to Meituan data, as of April 24, the number of cultural tourism bookings during the May Day holiday in Henan (including scenic spots, accommodation, transportation, etc.) increased by more than 180% week-on-week, showing strong tourism consumption enthusiasm. Among them, Luoyang, Zhengzhou and Kaifeng are the top three popular destinations among tourists. From the perspective of tourist source cities, Beijing, Xi'an, Wuhan, Shanghai, and Tianjin are the top five tourist source cities for tourists in Henan. Popular scenic spots such as Luoyi Ancient City, Qingming Riverside Garden, and Longevity Mountain Martial Arts City have attracted more attention.

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"Taste Bud Tour" is becoming a popular choice for young people during their holidays

This May Day, go to popular cities for a fun "Taste Bud Tour" , is becoming a popular choice for young people to travel during their holidays.

The flavor of Zhengzhou is in Guancheng. Beishuncheng Street in Guancheng District is a gourmet gathering place known to Zhengzhou’s seasoned foodies, and it has also become a must-visit place for tourists visiting Zhengzhou. Beishuncheng Street is located to the west of Guancheng Street. The two streets are adjacent and the food and taste are similar. The main focus is "fresh". This short street is full of crouching tigers, hidden dragons. Xilanxuan, Gaojinsheng beef and mutton, Wushunzhai roast duck, Danji Yuanxiao, Chenji Laoba roasted chicken and beef, Zhaoji cakes, and fresh mutton shops represented by Fengguo beef and mutton shop are all in this neighborhood , here is a highly concentrated version of Zhengzhou’s old brands and the old taste of Guancheng. If you eat all over Shuncheng Street, you can appreciate the taste of Guancheng’s fireworks.

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After a day of travel, we came to Kaifeng’s Xisi Night Market or Gulou Night Market in the evening. The colorful lights reflected people’s happiness and satisfaction, and the aroma of various delicacies filled the air, adding to the journey. Aftertaste. Fried jelly, steamed buns, mutton steamed buns, almond tea... Whether you are a foodie or a gourmet, you can always find delicacies that satisfy your taste buds at Kaifeng Night Market.

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How can you come to Luoyang to admire peonies and take photos in Hanfu without drinking a bowl of old Luoyang beef soup! Luoyang people’s day is awakened by a bowl of steaming beef soup. It is said that the origin of soup drinking among Luoyang people can be traced back to the period of Emperor Xiaowen of the Northern Wei Dynasty. The tender beef is paired with the fragrant beef soup, and then dipped in pot helmets, sesame cakes, and shredded pancakes. One bite is like a "sponge" filled with beef soup, which makes people want to stop.

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The number of searches for "Hanfu makeup" in Luoyang ranks second in the country

While enjoying special food, you will also enjoy the "Hanfu experience" represented by Travel photography is integrated into vacation play and is favored by more and more young people. The Hanfu show all over the city is like a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day.

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Meituan data shows that since April, the search volume for "Hanfu makeup" has increased by 136% year-on-year, with Xi'an, Luoyang, and Suzhou ranking among the top three searches. Since 2024, searches for "Hanfu" in Luoyang have ranked first in the country, and searches for "men's Hanfu" have increased by 550% year-on-year. Many tourists will make a special trip to Luoyang to experience Hanfu. During the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country.

At the same time, Luoyang merchants integrate urban characteristics and user needs to continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times.

On the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. They check in and take photos in popular scenic spots such as Luoyi Ancient City and Luoyang City in the Sui and Tang Dynasties. They are all crowded with "noble concubines". The shops near the scenic spots are mainly Hanfu makeup shops. "We used to have an auto repair street, but now they are all converted into Hanfu shops. Our place is very popular in March and April, and there are probably more tourists on May Day." The owner of a Hanfu shop near Luoyi Ancient City said. Meituan data shows that as of mid-April, there were nearly 2,000 Hanfu-related stores in Luoyang alone.

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With the popularity of travel photography, not only Luoyang, but also immersive "travel dressing up" experiences such as Quanzhou Hairpin Flower, Yanbian "Princess Yanji", Handan Warring States Robe and other immersive "travel dressing up" experiences are becoming more and more popular. Many B&Bs or hotels have taken advantage of the trend to launch travel photography related services. Attract more tourists to book and stay.

Industry insiders said that on May Day this year, not only did the bookings for scenic spot tickets, hotels, and bus tickets increase significantly, but also new trends including taste bud tours, travel photography immersion tours, etc. emerged, which greatly enriched the Tourists’ travel experience. The concentrated release of travel demand during May Day will help accelerate consumption, expand capacity and improve quality of life service industries in various regions.

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