“Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9 , the super category of the special e-commerce platform Vipshop's "Heart Jewelry Gift", sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 2 times year-on-year. . JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year.
Picture: Sales of gold jewelry grow rapidly before Mother’s Day
In addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin, a post-00s girl, just got married at the beginning of this year. On Mother’s Day this year, in addition to giving each of her two mothers a gold necklace, she also bought a women’s POLO shirt for her mother on Vip.com and a women’s polo shirt for her mother-in-law on JD.com. I purchased a cervical massager.
The consumption of Hanfu has attracted much attention recently. According to the relevant person in charge of Vipshop, Mother’s Day, suitable outfits for mothers, etc. have become hot search terms on the platform. In the past two weeks, sales of women’s vests have increased year-on-year. Sales of women's shirts increased by 36% year-on-year. In addition, outdoor wear has also become a rapidly growing category before Mother’s Day, with sales of women’s fashionable sun protection clothing more than doubling year-on-year.
From the perspective of consumption trends, nutrition and health are also the mainstream consumption before Mother’s Day. The post-95s generation not only began to share their health care experience with their parents, but also shared their own nutritional and health care products with their parents, such as milk thistle, vitamins, etc. etc. are also accepted by mothers. JD.com data shows that among traditional supplements, the transaction volume of freshly stewed bird's nest and Codonopsis pilosula increased by more than 40% year-on-year; among nutritional and health care products, the transaction volume of multivitamin minerals, fish oil, and astaxanthin increased by more than 40% year-on-year; Vipshop Last year, sales of lactoferrin products doubled year-on-year, and sales of dietary fiber products increased 30% year-on-year.
Industry insiders said that since Mother’s Day newsJudging from the consumption situation, the post-95s generation has gradually become the main group of household consumers. May is expected to usher in a consumption boom during the year. The successive 520 promotions and 618 promotions will continue to stimulate the vitality of the consumer market.
This article comes from: Financial Industry Information
