Good Things Research Institute

To say that the most popular film and television drama right now is none other than "Meng Hua Lu". In the first 10 days since its launch, it has been viewed more than 1.5 billion times. More than 400,000 people have rated it on Douban, earning a high-profile score of 8.8. The popularity of online discussions is even higher, making it a phenomenon. The reasons behind this are not difficult to imagine. The actors' acting skills and appearance are both online. The plot of the series is well-made, the scenery and props are extremely elegant, and the concept is also at a high level. Among them, the beautiful Hanfu made in the Song Dynasty, which are light, fresh, yet elegant and exquisite, are a huge bonus. Weiwei, who was born in 1995, said: "I recently followed "Meng Hua Lu", and the costumes in it are really beautiful. Every piece is absolutely unique. I really want every piece. I imagined myself swimming around in ancient clothes. It's really... Dreaming back to the Song Dynasty for a thousand years in one second. "Currently, there are many netizens like Weiwei on the Internet who are attracted by "Menghualu" and some even start the…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

Is Hanfu really that expensive? Whenever a new kid comes out and asks Coco this question, Coco's answer is of course: No! With the development of Hanfu, some large-scale factories have been established, and the cost of Hanfu has gradually become very low. Moreover, many merchants actually inflate their prices from the beginning, and the prices of some clothes are actually not that high at all. For example, the cost of a piece of clothing often includes: embroidery, fabric and labor costs. No matter how high the labor cost is, it will not be ridiculously high. Unless it is privately customized, it is not made by a machine assembly line. Of course, high-priced ones also have high-priced finesse, and low-priced ones also have low-priced benefits. The second is embroidery and fabrics. Unless it is hand-push embroidery made of silk or imitation Suzhou embroidery, it generally cannot reach such a high price. Therefore, Baicai Hanfu is trustworthy! Next, Keke will also show you some very cost-effective Hanfu. Some of them are newbies, and some are very famous in the industry. Come and see if there is any you like. one. Six Immortals Bookstore - Laurel Rabbit This year's round-necked jackets are…