growing Chinese flavor brands

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…

The horse-faced skirt originated in the Song Dynasty of my country and is also known as the horse-faced pleated skirt. It is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. It developed into a horse-faced skirt in the Ming Dynasty. In ancient times, everyone from the mother of a country to the common people wore horse-faced skirts. It's just that the texture, decoration and color of horse-faced skirts are strictly different among different classes. Qing Dynasty women's horse-faced skirt Ming-made horse-faced skirt Dior's copycat horse-face skirt was released on July 16, 2022. Topics related to "Dior plagiarism" have also rushed to the hot search list. It is not surprising that Dior copied the horse-face dress. It is really only Chinese people who do not copy Chinese clothing. Dangbao, few people knew about the horse-face skirt before this, let alone some people thought it was a fashionable dress. Nowadays, everyone is rushing to wear it because they think it is very fashionable. Why do we think it is fashionable? Because big brands have copied our style, which affirms the value of the horse-faced skirt. We also realize how precious the horse-faced skirt is. But…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…

"What is it like to wear Hanfu to travel?" "On May Day, it is the first time to wear Hanfu out" and "Being Hanfu has become a 'national trend'". On platforms such as Station B and Xiaohongshu, more and more people Many users began to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions…

In recent years, wearing traditional clothes to visit scenic spots has become a trend among young people. During the Spring Festival of the Year of the Dragon that just passed, Suzhou, Jiangsu Province held a free subway event for about a week wearing traditional Chinese clothing. Horse-faced skirts became the "New Year shirt" for more and more people; young girls wore Hanfu to check in at Disneyland. , calling it "the most suitable princess dress for Chinese babies' physiques"; the streets of Quanzhou, Fujian are crowded with tourists who look like Cangpu girls. They have a unique style wearing clothes that started in the Eastern Jin Dynasty and flourished in the Ming and Qing Dynasties. Host's words Gorgeous attire, colorful and feathery clothes, clothing is not only a kind of life aesthetics, but also has a strong cultural identity behind it. How does the generation that grew up drinking Coke, eating McDonald's, and wearing all kinds of clothes view Hanfu, which is becoming more and more common around us? How do young people, who appreciate their own beauty, understand the beauty of traditional clothing? Traditional clothing is popular, but what next? The three reviews explain the beauty and beauty of…