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Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

Nowadays, with the rise of the Hanfu revival movement, Hanfu culture is becoming more and more popular. When you go out or travel on a daily basis, you should have noticed that the number of cute people who love Hanfu and wear Hanfu is also increasing. While everyone is wearing Hanfu, it is natural that they also need to have a good understanding of Hanfu culture! So, do you know the difference between the two common types of clothing in Hanfu, jackets and skirts? Next, let’s take a look at this issue with everyone! I believe everyone will gain a lot~ The jacket skirt is a style of Hanfu upper and lower skirts. It is actually one of the categories of skirts. Aoqun is a general term for ancient Chinese women wearing a coat on the upper body and a skirt on the lower body. Skirts and jackets have been recorded since the Tang Dynasty until the Republic of China. Some people's definition of jacket skirt is actually a relatively wrong and vague one, because during the Ming Dynasty, shirts were still worn outside the skirt. The pottery figurines of the Sixteenth Kingdom of the Eastern Jin Dynasty also show…

At the beginning of the Year of the Dragon, Caoxian County in Heze, Shandong Province became popular again. Topics such as "Caoxian Horse Face Skirts sold for more than 300 million yuan during the Chinese New Year are still in short supply" and "College students return to Caoxian County to start a business" were frequently searched. So what exactly is the charm of Hanfu in Caoxian County? Let’s start with the entrepreneurial experience of Wei Pingan and his wife Wang Qingqing. The couple are college students who returned to Caoxian County in 2019 to start a business. Last year, the turnover from selling horse-faced skirts reached tens of millions. How the horse-faced skirt became a sought-after "New Year shirt" During the Spring Festival this year, sales of Hanfu, mainly horse-faced skirts, in Cao County exceeded 300 million yuan. Almost all Hanfu manufacturers in Caoxian County are operating at full capacity, and Wei Ping'an and his employees are working overtime day and night. This time, the two dragon-patterned horse-faced skirts produced by Wei Ping'an have become hits. Wei Ping'an: Because this year's Chinese New Year is the Year of the Dragon, we specially designed two more beautiful horse-faced skirts with dragon…