It’s hard to imagine that one TV series can ignite multiple industries. In recent days, many female colleagues around me have been watching "Menghualu". They usually skipped naps and just hugged their iPads to catch up on the show. They lamented that Liu Yifei is still young after so many years, while they were intoxicated by the Chinese style of film and television.
According to statistics, since the launch of "Menghualu", the cumulative views have exceeded 1.6 billion. More than 400,000 people have rated it on Douban, with the highest score of 8.8. In addition to the wonderful plot, people also once again appreciate the beauty and charm of Chinese traditional culture. Traditional Chinese decoration has also become popular and has entered the field of vision of more people.
The daily life and diet of people in the Song Dynasty have also been hotly discussed by netizens. In particular, the variety of "fruits" has aroused strong interest among many netizens. On e-commerce platforms or Douyin live broadcast rooms, sales have experienced a surge, and the label is "Same Style as Menghualu". If paired with antique gift boxes, saucers and bowls, the price is actually close to 1,000 yuan.
Of course, the most popular ones are the new Chinese-style women's clothing carried by "Menghualu". In the past few years, the group pursuing Chinese-style women's clothing was still relatively small, mostly Hanfu groups or young people who like cosplay. But now, young people wearing Hanfu or Chinese-style clothing can be seen on university campuses, subways or shopping malls.
Including at the special sale e-commerce Vipshop conference, since June, keywords such as "retro, Chinese style, fairy women's clothing" have been increasingly popular on the platform. At the same time, sales of Chinese-style women's clothing increased by 54% month-on-month in June, and sales of Chinese-style dresses surged by more than 50%. The number of orders from those born in the 1990s grew the fastest, with sales increasing by 67% year-on-year.
While I was surprised, I was also a little relieved. This is the charm of cultural works. The popularity of a film and television drama can ignite so many industries. Thinking back to the 1980s and 1990s, when Hong Kong movies became popular, the effect was very similar. Young people are beginning to learn from TVB's male stars' hairstyles and clothes. The dashing Ponyboy and the youthful Andy Lau are sought after by countless young men and women.
Also around 2010, Korean culture continued to be exported to China. After "My Love from the Star" became a hit in 2014, the lipstick worn by the heroine Jun Ji-hyun in the drama was immediately sold out. There are also the crayon lipstick used in "The Heirs" and the Laneige two-color three-dimensional lipstick used by Song Hye Kyo in "Descendants of the Sun". They are all sought after by the Chinese because of the popularity of the TV series.
Now everyone is making "Menghualu" popular, and it has also made so many related industries popular. Looking deeper, it is also stimulating the return of cultural confidence. The styles of suits and sunglasses in Hong Kong movies and the exquisite makeup in Korean dramas are all imported. Traditional Chinese clothing, home furnishings, pastries, etc. are our own. Of course, this does not mean that we should turn back history, but that we should use these small aspects to let more young people feel the essence and charm of China's excellent traditional culture.
