"New National Trend A-Z", today let's take a look at the silk high-end women's clothing brand Engebe Velvet. Since the establishment of the Engebe Velvet brand, Engebe Velvet has taken "Silk Artist" as its brand concept and tireless pursuit of the brand. It has transformed a wide variety of silk materials into ready-made garments, reflecting a woman's independent temperament that can be soft or strong. Real silk has reflected the wearer's taste and pursuit of beauty, and displayed the wearer's cultural accomplishment through the clothes and the atmosphere created by the brand. The brand is not only a seller of clothing, but also can resonate with thousands of brand consumers. Atmosphere maker.
Classic review
Engebe Velvet's "My Shape, My Shape" new product launch conference
2019 Beijing Fashion Week, Fangheng International Center, Engebe Velvet 2019 Autumn and Winter Conference was held. Engebe Velvet's 2019 autumn and winter "My Shape, My Shape" series combines ancient and modern design elements, continuing the brand's consistent minimalist concept, adding the current design language, and colliding simplicity and complexity. Either elegant, casual or street style, there is no limit to your own style. At the same time, we advocate studying yourself first and then clothes; find the balance between yourself and clothes.
That is to say, it is "diversified" and "own", just like the customer group of Engebe Rong. There are mainly the post-80s, the post-70s, the post-90s, and even some post-00s. In terms of product development, Engebe Rong has Based on the initial mainstream style, the design route will be gradually enriched according to the needs of the customer group. Products are not limited to age groups. Each of Engebe Velvet's three main lines targets different customer groups and styles, and provides customers with more choices. Designers also match products with different styles from the perspective of matching, using a sense of collision to make the clothes more fun.
The new product series of "Strength of Original Intention" and "Revival of Romance" starts from the two clues of "Strength of Original Intention" and "Revival of Romance", and through its interpretation of the inner world of independent women today, it creates a new independent, free and powerful image. .
"The power of original intention" shows the elegance and sophistication of women. No matter how time changes, they still stick to their original aspirations and are not afraid of the outside world. Thereby conveying their gentleness, attitude, and intellectual maturity. "Revival Romance" is a new series experimentally developed by Engebe Velvet. It uses rich and confusing trend colors, individual designs and feminine romantic decorative elements to create a "wall-breaking" combination, giving people a refreshing feeling. ; At the same time, through clever matching and color collision, it emphasizes the sensitive, delicate, fashionable and retro side of women, and creates an image of modern women who are romantic in nature and dare to try new styles.
