summer of the band

To say that the most popular film and television drama right now is none other than "Meng Hua Lu". In the first 10 days since its launch, it has been viewed more than 1.5 billion times. More than 400,000 people have rated it on Douban, earning a high-profile score of 8.8. The popularity of online discussions is even higher, making it a phenomenon. The reasons behind this are not difficult to imagine. The actors' acting skills and appearance are both online. The plot of the series is well-made, the scenery and props are extremely elegant, and the concept is also at a high level. Among them, the beautiful Hanfu made in the Song Dynasty, which are light, fresh, yet elegant and exquisite, are a huge bonus. Weiwei, who was born in 1995, said: "I recently followed "Meng Hua Lu", and the costumes in it are really beautiful. Every piece is absolutely unique. I really want every piece. I imagined myself swimming around in ancient clothes. It's really... Dreaming back to the Song Dynasty for a thousand years in one second. "Currently, there are many netizens like Weiwei on the Internet who are attracted by "Menghualu" and some even start the…

Wearing a horse-faced skirt to attend the graduation ceremony, wearing Hanfu while walking in the cherry blossom forest, and matching an embroidered mandarin jacket with a white T-shirt—casual with a touch of elegance, has become the daily wear of many young people. The new Chinese style is on the rise, and horse-faced skirts have taken the lead this year and become girls’ New Year uniforms. With embroidery, buttons and brocade, ancient styles and modern styles are seamlessly connected. It seems that not long ago, we were discussing "how to inherit and protect traditional culture." In the blink of an eye, the new Chinese style swept over like a whirlwind, becoming popular all the way out of the circle. From a niche hobby to a mass trend. Why is New Chinese Style so popular? Can this "tremendous traffic" continue? Amid the heat, we also need to think calmly: What is the competitiveness of New Chinese Style’s sustainable development? How can new Chinese style go abroad and become a new highlight of global fashion? Good-looking and practical, enters the public's wardrobe Ingenious thoughts become "patterns", and flowers "decoration" are renovated. On the stage of the 2024 CCTV Spring Festival Gala, the traditional…

The revival of China's excellent traditional culture has brought Hanfu, which carries thousands of years of Chinese culture and aesthetics, out of the circle. Chinese aesthetics have continued to return and extend from the simple splicing of traditional symbolic elements to the core of Chinese aesthetics and traditional culture. Nowadays, more and more ladies are wearing Hanfu. Traditional Chinese clothing elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter spanning thousands of years and have become an indispensable bright color at the International Fashion Week. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. So, how should people of different skin colors choose suitable Hanfu? 1. Girls with dark skin should try to avoid dark colors that make them appear darker. Black, bright red, dark blue, and dark purple are disaster scenes Recommended colors & shapes: 1. Light blue 2. Taro powder 3. Crotch made from the Song Dynasty 4. Dark and light combinations made from the Tang Dynasty 2. Girls with yellow skin should try to avoid dark and…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

On March 9, CCTV Finance reported that in the first two months of this year, the supply of horse-faced skirts in Cao County, Shandong Province exceeded the demand, and the sales of horse-faced skirts were close to 550 million yuan. New Chinese style national trend + intangible cultural heritage. In recent years, they have frequently appeared in the circle. Wearing hairpins and horse-faced skirts have become the latest check-in combinations at many tourist attractions during the Spring Festival this year. Horse-faced skirts have become integrated into more people’s daily lives. In regular service, Fujian Youshen has become popular, attracting millions of tourists to the local area. Reporters from Xiaoxiang Morning News and Morning Video found that in recent years, "new Chinese styles" such as horse-faced skirts and hairpins have become popular, playing a new role in promoting consumption and driving industrial development in cultural tourism, fashion and other industries. Horse-faced skirt becomes New Year’s jersey During the Spring Festival, topics such as #Caoxian sold 300 million horse-faced skirts and are still in short supply# became hot searches. As a "New Year's jersey" that can be worn by all ages, the horse-faced skirt has undoubtedly become the most popular clothing item…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face…

"Horse-faced skirts have become a new jersey" "Caoxian County sold horse-faced skirts for 300 million yuan and are still in short supply"... After the New Year, topics about horse-faced skirts continued one after another. Data from multiple e-commerce platforms show that since January this year, searches for Hanfu, new Chinese style, etc. have skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many popular items exceeding one million yuan. The horse-faced skirt has become a top trend When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. Horse-faced skirt, also known as "horse-faced pleated skirt", originated from the spiral skirt in the Song Dynasty. It is a skirt style that is convenient for women to ride and travel. As one of the main representatives of ancient Chinese skirts, the horse-faced skirt has experienced changes and development in different dynasties, with various forms and distinctive styles. Peninsula All Media reporters saw on Taobao, Douyin and other platforms that horse-faced skirts are available in adult styles, children's styles and various styles for consumers to choose from. Many hot-selling items have sold more than…

Visiting the Horse Face Skirt Fever Cao County is a small county in Heze, Shandong Province. A few years ago, this place was ridiculed by netizens as the "center of the universe" and became popular. Recently, it once again "dominates" the hot searches because of its horse-faced skirt. In January and February alone, online sales of horse-faced skirts reached about 550 million yuan. Why are horse-faced skirts so popular? Why is this fire burning in Caoxian County? Can horse-faced skirts remain popular? What is the Chinese story behind the popularity of Hanfu? This issue of "A Closer Look at China" specially invites Moldovan observer Aileen to visit the horse-faced skirt epidemic in Cao County. " Buy a favorite horse-faced skirt Cao County Cao County’s Hanfu industry is well-known nationwide. There are two Hanfu industry centers here, and Aileen visited one of them, Daji Town. The streets here are dotted with Hanfu shops, and Ai Lin couldn't wait to shop around. She wanted to choose a horse-faced skirt for herself. A horse-faced skirt usually refers to a two-piece skirt with a skirt shaped like a "horse face" on a city wall and pleated on both sides. It took shape during the…

The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

Last year, the international fashion brand Dior was caught in the controversy for plagiarizing the horse-face skirt, a traditional Chinese dress. A basic plain-colored horse-face skirt, which sells for tens of yuan in Hanfu online stores, sells for as high as 29,000 yuan in Dior and is sold out. It is reported that the skirt in question was made by a Korean designer. What’s even funnier is that the Dior store in Seoul, Korea, which sells the skirt, said: “The design combines French and Korean culture.” Later, although the skirt was removed from the online mall, it aroused the thinking of many Chinese people. From the Dragon Boat Festival to horse-faced skirts, from movable type printing to plum blossom sportswear, there are so many pieces of traditional Chinese culture that have been coveted and "stolen" by others. In this issue, we will walk into the horse-faced skirt with Xu Jiao and truly feel its charm. I hope that the lost popularity of horse-faced skirts is not a flash in the pan. When it comes to inheriting traditional Chinese culture, you and I are both masters. 1. The red carpet of the Golden Rooster Awards was filled with flowers, and Xu…