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The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

The wave of national style has intensified in recent years. Hanfu and Chinese-style clothing were originally just the hobbies of some young people, but now they are becoming a major trend and are loved by more and more young people. Just in the past two days, a video of a young lady studying in Canada wearing Hanfu at a graduation ceremony became a hot search topic. Netizens praised one after another: This is cultural confidence! It has to be admitted that with China's economic development, the cultural field has become obviously more confident. More and more excellent traditional cultures are being discovered, and a national "Renaissance" has begun with great vigor. Whether at work, in private, or on the streets, more and more young people are wearing Hanfu and walking with their chests held high and their heads held high. Hanfu has become a cultural trend among young people. On Xiaohongshu, there are 1.24 million notes about Hanfu. According to statistics, the number of young people buying Hanfu in 2021 has exceeded 20 million, and this number is still growing rapidly. Especially recently, the broadcast of "Menghualu" has once again added fuel to the national trend. Currently, "Menghualu" has been…

The etiquette of the Shang and Zhou Dynasties began at the age of fifteen; In the Western Han Dynasty, dark clothes were made, with a jacket and a skirt, and fluttering robes in the market; in the Northern and Southern Dynasties, the clothes were close-fitting, with straight collars and narrow sleeves, in the style of Hufu; in the early and middle Tang Dynasty, narrow clothes with small toes and shoes, and silk draped half-arms were popular; in the late Tang Dynasty, it was popular In the Tang Dynasty, people wore loose makeup and loose skirts; in the Song Dynasty, they were more simple and elegant; in the Ming Dynasty, Xia Pei Bijia flourished; in the Qing Dynasty, traditional costumes came to an end, and the Manchu characteristic cheongsam has influenced today... China has gone through dynasties, leaving behind a rich spiritual and material civilization for future generations. The clothing of each dynasty has its own characteristics, and women's clothing has shined in each dynasty with its unique charm. Qin Han Wearing a wide-sleeved coat, a long skirt, and high-top silk sandals, this was a common style of women's clothing in the Qin and Han Dynasties. In the pre-Qin period, people…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

△Picture source: Luoyang Cultural Tourism Charity Gallery, photographed by Zhang Ran # Always come to Luoyang to wear Hanfu Since this year, Luoyang Hanfu has become popular and has become one of the most popular "Hanfu check-in cities" in the country. It is unforgettable that the flower viewing launch ceremony invited guests and friends from all over the world with a "hand-crossing ceremony" for thousands of people, the special online promotion program "Run to Luoyang for Love in April" swept the entire network, and the "Peony Fantasy City Night" party performed an audio-visual feast. "Hanfu fever" swept the streets and alleys, and the city's script killings set off a "travel" trend... Luoyang firmly grasped the "traffic code", continued to enrich the business formats, and used a series of new trends, new gameplay, and new scenes to turn "traffic" Change "reserve quantity" to make cities more outstanding in the industry. ✨ There are many types of Hanfu, each with its own characteristics Today Luoluo takes everyone Learn about Hanfu matching! Remember to collect it~ △Picture source: Luoyang City in Sui and Tang Dynasties 01 Curved and straight trains The emergence of curved trains may be related to the fact that the…

"After visiting the scenic spots, I saw 50 or 60 ladies wearing horse-faced skirts!" Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng's Qingming Festival Shanghe Garden: "But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

Hanfu, the full name of "Han nationality traditional clothing", was created during the more than 4,000 years from the accession of the Yellow Emperor to the late Ming Dynasty (the middle of the 17th century AD), centered on Chinese etiquette culture, through the admiration of Zhou rites and the laws of heaven and earth through successive Han dynasties. The ceremonial dress system formed. Hanfu carries China’s outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. The history of Hanfu is the history of the development of Han nationality clothing, and its history has a long history. The history of Hanfu can be traced back to ancient times, around 3000 BC. At first, people used woven linen to make clothes. Later, silkworm breeding and silk spinning were invented, and clothes and clothing gradually became complete. In the Huangdi era, crowns appeared and the clothing system gradually took shape. After the Xia and Shang Dynasties, the crown service system was initially established, and gradually became complete during the Western Zhou Dynasty. In the late Zhou Dynasty, due to the rapid changes in politics, economy, ideology and culture, the clothes and customs of the princely states began to be obviously different, and…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…

The Tang Dynasty should be considered one of the most prosperous dynasties in history. It is not far-fetched to say that it is the only possible one. It was very strong in terms of economy, wealth, culture, land, etc. Dominate every dynasty. The Tang Dynasty was a very open and tolerant dynasty, with colorful and avant-garde clothing. Women in the Tang Dynasty should be a new chapter in ancient clothing, making women in the Tang Dynasty very elegant and graceful. Today, the editor mainly explains how to wear the chest-length skirt in the Tang Dynasty. This kind of Hanfu was worn by ladies-level people in the Tang Dynasty. It can be easily controlled whether they are plump or skinny. Now, now With the popularity of Hanfu, many newbies in Hanfu don’t know how to wear such skirts when they first buy chest-length skirts. If they don’t wear them well, they will easily fall down. Here we mainly explain the common ways to wear chest-length underskirts. The first step: first put on our top, which is the upper jacket, and tie knots on the left and right laces. You can use any knot. I tied it with a bow knot here.…

Do you see people wearing "traditional costumes" on the street? Are you curious about the clothes they wear? In fact, Hanfu, as a traditional costume of the Han nationality, has set off a "retro" trend among young people in recent years. Wearing Hanfu on the streets has become a new fashion. The origin of Hanfu has a long history and its shapes vary. Today I will introduce to you the most popular skirt among girls in Hanfu. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It began in the Warring States period with physical evidence, and emerged in the Wei, Jin, Southern and Northern Dynasties, and finally ended in the late Ming and early Qing Dynasties. In the long years of 2,000 years, the skirt has become more abundant in styles and patterns, but it still maintains the most basic shape, that is, the "top and lower skirt" system. The top is called "ru" and is shorter in length, generally no longer than the knee. The lower body is called "skirt". "Ruqun" is actually the collective name of two types of clothing. The poem "Han Yuefu" says "Xianqi is…

Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of…

The hit drama hit Luoyang and attracted the attention of many Jimei people, especially the costumes and styles, which stunned our eyes with the costume style of the Tang Dynasty. In the Tang Dynasty, politics and economy were highly developed, culture and art were prosperous, foreign trade was developed, and the country was peaceful and the people were safe. Native culture and foreign culture absorb and integrate with each other. Flower patterns are commonly used in craft decoration. The composition is lively and free, dense and well-proportioned, plump and round. The design of the pattern tends to express a free and full artistic style. Silk and gauze were the most commonly used materials for clothing in the Tang Dynasty. Colorful brocade often appears on women's face scarves, ribbons and other small items. The main clothing in the early and middle Tang Dynasties was the Ru skirt. In the Middle Tang Dynasty, the Ru skirt was wider. The characteristics of the underskirt are short undershirt and small sleeves, while the long skirt is tied at a high waist, usually above the waist, and some are tied under the armpits to show a pretty and slender look. The half-arms are short-sleeved, with…

As more and more people know about Hanfu, many beauties in Hanfu appear around us, with red lips and white teeth, fluttering clothes, gentle temperament, and light and graceful postures. Many Hanfu enthusiasts believe that only Hanfu can show the dignity and beauty of Chinese women. The high-waisted skirt is a type of Hanfu. In ancient times, most women's skirts were tied relatively low. However, during the Sui, Tang and Five Dynasties, a very high-waisted skirt appeared, which is called high-waisted skirt. Ru skirt, similar to our modern tights. During the Sui and Tang Dynasties, especially the Tang Dynasty, the country was strong, the economy was developed, and the social atmosphere was open. Women's status is relatively high, and there are not so many restrictions on women's clothing in society. High-waisted skirts were particularly popular during this period. But please note that in fact, chest-length underskirts and high-waisted underskirts are two different concepts. The edge line of a high-waist skirt (that is, the position of the belt) is below the chest and above the waist, between the lower chest and the upper waist. The boundary line of a chest-length underskirt is above the chest, so it is actually easy to…

[Tips on Hanfu] Chest-length underskirt Chest-length skirt is a name for a unique women's skirt during the Sui, Tang and Five Dynasties. It is a type of traditional clothing of the Han nationality. Since the Han and Jin Dynasties, the skirt of the skirt has been tied around the waist. In ancient times, most women's skirts were not tied very high. However, from the Northern and Southern Dynasties to the Sui, Tang and Five Dynasties, a kind of skirt with a very high waist appeared. In some clothing history, it is often called a high-waisted skirt. High-waisted skirt is just a common name. According to people's current research on it, it is generally called chest-length skirt. We often say that we prostrate ourselves under the pomegranate skirt, which refers to the chest-length undershirt. In the Tang Dynasty, the country was unified, the economy was prosperous, social fashions were relatively open, and the clothing styles were colorful and magnificent.Various, elegant and gorgeous, for example, there are many types of collars on jackets: round collar, square collar, straight collar, sweetheart collar and so on. Chest-length underskirts are generally divided into two types, one is the chest-length undershirt with a double-breasted skirt, and…

Text/Coco, Hanfu is known as one of the least picky clothing styles. No matter what your body shape is, you can always choose the one that suits you best among the dozens of Hanfu styles that have evolved over thousands of years. Among them, Coco’s favorite is the underskirt in Hanfu. Many friends will definitely have questions, "I have heard about the surname of Ruqun for a long time, but I still don't know what the Ruqun means?" Don't worry, Keke will clear up the doubts for everyone right away! Ruqun is a type of Hanfu and one of the earliest and most basic clothing forms in the history of Hanfu. It usually refers to the upper body short jacket and the lower body skirt. The two are collectively called Ruqun. This is what the "jargon" calls the upper and lower garments. The so-called "ru" is the short undershirt or shirt of the top, usually no longer than the knee, with a tight skirt, a poncho, and a half-buttocks. Many people think that the skirt appeared in the Tang Dynasty. After all, the chest-length skirt has a high status in the Hanfu circle. But in fact, undershirts first appeared during…

Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…

The Song Dynasty, a dynasty that made great achievements in economy, science and technology, and culture, provided fertile soil for the development of Hanfu culture. Agriculture, shipbuilding, textiles and papermaking reached unprecedented heights, while the invention of gunpowder, compass and printing technology further promoted the spread and exchange of culture. Clothing in the Song Dynasty is generally divided into two categories: official clothing and civilian clothing. ·Among official uniforms, court uniforms are used on important occasions such as court gatherings and sacrifices. They are mainly made of red clothes and red clothes, with clothes of different colors and textures, and corresponding crowns. ·Official uniforms are the regular uniforms worn by officials, with a round collar and large sleeves, a leather belt around the waist, a pompadour on the head, and leather shoes or silk and linen shoes on the feet. According to regulations, senior officials who are qualified to wear purple and crimson public uniforms must wear fish-shaped fish bags decorated with gold or silver. ·The folk costumes are mainly simple, but in fact the colors of folk costumes are rich and diverse and are not strictly restricted. Women's clothing in the Song Dynasty developed on the basis of inheritance…