Guo Chuang headlines

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

According to The Paper, during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also entered ordinary streets. Some places even launched a "free subway ride with Hanfu" campaign. Big data from multiple e-commerce platforms shows that since the beginning of this year, searches for Hanfu have skyrocketed, and horse-faced skirts have become the most popular item in the Hanfu category. The horse-faced skirt once became the "New Year's jersey", triggering a wave of traditional cultural consumption. How popular is the horse-faced skirt? In Caoxian County, Shandong, a Hanfu distribution center, sales of Dragon Year clothing, mainly horse-faced skirts, have exceeded 300 million yuan. People can be seen wearing horse-faced skirts in cultural evening parties and temple fair performances at tourist attractions in Luoyang, Henan, and Quanzhou, Fujian. As one of the representatives of traditional Chinese clothing, the horse-faced skirt has taken on new vitality in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of horse-faced skirts, there is credit for commercial promotion, but it also stems from people’s love and pursuit…

The Song Dynasty, a dynasty that made great achievements in economy, science and technology, and culture, provided fertile soil for the development of Hanfu culture. Agriculture, shipbuilding, textiles and papermaking reached unprecedented heights, while the invention of gunpowder, compass and printing technology further promoted the spread and exchange of culture. Clothing in the Song Dynasty is generally divided into two categories: official clothing and civilian clothing. ·Among official uniforms, court uniforms are used on important occasions such as court gatherings and sacrifices. They are mainly made of red clothes and red clothes, with clothes of different colors and textures, and corresponding crowns. ·Official uniforms are the regular uniforms worn by officials, with a round collar and large sleeves, a leather belt around the waist, a pompadour on the head, and leather shoes or silk and linen shoes on the feet. According to regulations, senior officials who are qualified to wear purple and crimson public uniforms must wear fish-shaped fish bags decorated with gold or silver. ·The folk costumes are mainly simple, but in fact the colors of folk costumes are rich and diverse and are not strictly restricted. Women's clothing in the Song Dynasty developed on the basis of inheritance…

Immortal mantles are fluttering, and the snow is dancing in the returning wind; lotus clothes are about to move, and the rings are clanging... Nowadays, with the return of traditional culture, Hanfu continues to appear on various occasions. Banyuetan reporter’s interview found that although Hanfu has entered the young group, it is only on the surface, and the public has mixed opinions on this phenomenon. The Renaissance of Hanfu: a fashion and lifestyle Song Nan wears a hairpin and a crimson stand-collar double-breasted long coat and a gold-woven and blue horse-faced skirt. She looks like a woman who has traveled from ancient times to modern times. "The clothes I'm wearing are from the Ming Dynasty. Long coats and horse-faced skirts were very popular at the time," Song Nan said. Song Nan, 37, started paying attention to Hanfu 20 years ago. "I now wear Hanfu 24 hours a day and have hundreds of sets of Hanfu in my wardrobe. When I first went out on the street wearing Hanfu, people kept looking at me, and some people came over and asked, 'Am I filming?' But now there are basically no people. It will feel weird, but everyone is already very accepting…