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It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…

I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…

With the development and export of Chinese culture, as well as the integration of world cultures, "Chinese style" clothing has also spread from domestic to foreign countries. Many foreign celebrities and amateurs have worn "Chinese style", which really echoes what Jay Chou once said. That sentence: Hua Liu is the top class! Fashion is diversified, and Chinese-style clothing is not limited to Hanfu, horse-faced skirts, Chinese tunic suits, cheongsams, and martial arts uniforms. It can also be the embodiment of certain Chinese-style elements in clothing. The integration of these elements with modern trends is The best testimony of Hualiu going global. 1. Kardashian and Madonna perform "Chinese style" Cheongsam is not only popular in China, but also occupies a place on the world's clothing stage. As one of the most representative Chinese-style clothing, it has a slim fit, sexy and graceful style, and is very popular among women. The short cheongsam worn by Kardashian has been modified in a post-modern style and adopted a short cut. The exquisite print is matched with a hollow design, which makes it more sexy and fashionable with appropriate exposure of skin. The lower body is paired with a hip-covering leather skirt to shape and…

If we talk about the most popular dramas in recent times, "Menghualu" can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors and is the first TV drama of the fairy sister Liu Yifei as an adult. Such popularity is naturally expected. However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens. For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of the "Xiangyang Tangcheng Film and Television Base" where it was filmed increased by 75% in Mafengwo Station, and many drama fans put it on their agenda to check out "Pan'er Same Style". In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and what follows is the traditional cake on the e-commerce platform. Sales of fruit have greatly increased. Of course, from the perspective of female fans, the most attractive thing about this show is the costumes…

How popular is Chinese style recently? Since June 2, "Meng Hua Lu" has become popular not only for the looks of Liu Yifei and Chen Xiao, but also for their costumes full of traditional Chinese flavor. New Chinese-style women's clothing has become a hot topic, and young people have begun to consider Chinese style as one of their casual clothing choices. Vipshop data shows that sales of retro-style and Chinese-style clothing are exploding. "Meng Hua Lu" has become a phenomenon-level TV series. The number of views exceeded 1.5 billion in the first 10 days after it was aired. More than 400,000 people rated it on Douban, with the highest score of 8.8. "Meng Hua Lu" became popular for its good looks and fairy spirit. In addition to its wonderful plot , Liu Yifei’s fairy-like dress also allowed young people to fully appreciate the beauty of the East. Under this influence, new Chinese-style clothing quickly broke out of the circle. Chen Yin, who has entered the workplace less than a year after graduating from university, bought herself three Chinese-style dresses while watching dramas. She usually wears professional attire, and regards new Chinese-style clothes as her new favorite, for parties or outings.…

Four brand recommendations | New Chinese style women's clothing brands. With the gradual improvement of national self-confidence, the acceptance of new Chinese style has also gradually increased. Related women's clothing is also widely popular Let's take a look at the new Chinese women's clothing brands M Essential The brand style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques to create a contemporary oriental exquisite lifestyle, presenting a quiet and elegant female image ZHIZHI The brand's vision is to bring modern and practical designs to women, and is committed to exploring the integration of oriental aesthetics and contemporary aesthetics to present the unique romantic and poetic charm of oriental women in the language of clothing. Angel Chen The brand is infused with the designer's vision of color and cleverly combines the understanding of Eastern and Western aesthetics. Through traditional and modern craftsmanship, modern Eastern aesthetics and avant-garde fashion are integrated. Clothes hanger The clothes hanger brand takes oriental culture as its spiritual core and blends traditional craftsmanship with modern avant-garde design attitudes to create high-quality, design-forward and practical wardrobes for elite women

Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi…

Amon, who loves beauty, is an account that focuses on sharing fashion, makeup, outfits and skin care. Pay attention and don’t get lost! With the continuous popularity of retro style, now we are ushering in the craze of new national style. Oriental traditional aesthetics is becoming more and more popular among the new generation of consumer groups, and the unique new Chinese style of dressing has been derived from the collision of tradition and new trends. This style not only demonstrates our innate national pride, but also brings innovation and breakthrough. It is a natural combination of Chinese and Western styles. Today I would like to share with you 5 beautiful new Chinese-style shops, and let’s explore oriental aesthetics together. 1.Srose private store This is a very treasured store. I want to own every piece of clothing. The design, fabrics, and styles are all impeccable. The upper body is so beautiful that I really feel like a gentle Jiangnan beauty, very feminine. The price is not expensive but the quality is very good. The styles are often updated and it is relatively niche and difficult to match. There are also various small shirts in the store. If you are not…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released…

Xinhua News Agency, Hangzhou, March 15th (Reporters Xu Shunda and Kong Linghang) A "half-way monk" engaged in Hanfu design. He has designed nearly 500 sets of Hanfu in more than 4 years. Now he is focusing on the design of horse-faced skirts... "Post-2000" Hanfu designer Liu Wenyue told reporters that she hopes to incorporate modern aesthetics into traditional Chinese costumes so that more people can understand and experience these traditional costumes in their daily lives. In Xucun Town, Haining City, Jiaxing, Zhejiang, Liu Wenyue's Hanfu studio is small but "complete", integrating all aspects of sample design, product processing, photography and publicity, and live broadcast sales. As a type of skirt worn by women in ancient China, the horse-faced skirt has recently become a representative of the national trend. It has become "explosion" on the Internet and has become the "new favorite" of the Hanfu design circle. On March 7, Liu Wenyue was interviewed by reporters in the studio. Photo by Xinhua News Agency reporter Kong Linghang "It is a hot item in our store, and nearly 20,000 pieces have been sold so far." Liu Wenyue showed reporters a recently popular horse-faced skirt in the processing workshop. "The design of this…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

On the afternoon of March 30, the second Hua Chao Festival and Hanfu Culture Week event in Weifang City (Kuiwen), "Flowers and Kuiwen is better in Weifang", was launched. Nearly a thousand Hanfu enthusiasts and citizens took to the streets wearing Hanfu makeup. Enter the business district and experience this traditional cultural festival. The Flower Festival has gradually become a major spring event in Weifang. It is also a vivid practice of inheriting and carrying forward excellent traditional culture, promoting the diversified integrated development of "culture +", and cultivating new forms of cultural tourism consumption. At the launch ceremony, the "Twelve Flower Gods" and the "Little Flower God" came to spring in Hanfu. The "New National Fashion Fashion·Better in Weifang" national fashion crown costume show made a stunning appearance. Guzheng played and the "Qi Lang" band There were splendid performing arts activities such as national music symphony and Hanfu dance, and the Hua Chao Festival, which has been passed down for thousands of years, was performed in a form that was more popular with the masses. The event invited Wang Ping, a "post-90s" national fashion designer from Weifang who has participated in CCTV programs many times, to bring a wonderful…

On the stage of the fashion industry, every appearance is a visual feast. Today, our eyes are focused on that shining star-Xu Jiaqi. The new Chinese-style horse-faced skirt she wore not only vividly displayed elegance and intellectuality, but also revealed the excellent temperament of oriental women. 1. The perfect integration of tradition and modernity The new Chinese-style horse-faced skirt worn by Xu Jiaqi cleverly combines traditional and modern elements. It not only retains the classic shape of the horse-faced skirt, but also incorporates modern design concepts. The skirt is made of high-grade fabrics with fine texture and soft luster, as if thousands of years of history are embedded in every inch of the fabric. The skirt is wide and light, swaying with Xu Jiaqi's steps, like a blooming flower, blooming with a unique style on the fashion stage. The design of the horse-face skirt pays attention to the smoothness and harmony of lines, which not only highlights Xu Jiaqi's slender waist, but also shows her elegant temperament. The color of the skirt is classic jet black, which looks noble and elegant without losing a modern feel. In terms of details, the designer is even more ingenious, using golden embroidery to…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…